Strategy

Best practices for laying the foundation of a successful marketing program from the minds of GLC.

Five Tips for Podcast Success

If youโ€™re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 116 million Americans listen to podcasts monthly, up 14 percent in a year. 80 million Americans listen to podcasts weekly. Weekly podcast listeners consume an aver…

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Give Your Content Plan a Mid-Year Checkup

Summertime, and the livingโ€™s easy. Halfway through the year, youโ€™ve found your groove with your content marketing plan and maybe even eased into autopilot mode. But wait. Are you truly executing against the plan you set out? Is your plan delivering the results youโ€™d hoped for? Now is the perfect tim…

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You Developed User Personas โ€” Now What?

No doubt youโ€™ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe youโ€™ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas th…

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5 Ways to Develop Audience Loyalty with Your Content

Increasing search traffic and attracting new audiences are key for any successful content marketing program. With so many outlets and opportunities for audiences to consume content, developing a loyal and engaged audience is tougher than ever. Here are five ways to captivate your audience and keep t…

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Surprisingly Simple Places to Find Content Ideas

When youโ€™re looking for new content ideas, you might not realize the great sources that are right under your nose. Leveraging the work you are already doing is an organic way to create engaging content. Youโ€™re probably already doing something that can be used to create useful content for your audien…

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Turn Your Publishing Expertise Into Content Marketing Magic

“Content marketingโ€ is fast becoming a buzzword and losing some of its clarity along the way. Thatโ€™s unfortunate, because itโ€™s worthy of your notice. It isnโ€™t something that only big-budget brands are doing. And itโ€™s not just for marketers, either. As a publisher, you are exceptionally well position…

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Content Marketing for Professional Services Firms

Content marketing is about more than just creating and distributing contentโ€”it requires a robust strategy in order to deliver relevant, valuable content and attract and engage a defined audience. Unfortunately, many professional services don’t seem to have a strategy, and are therefore just adding t…

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Getting Your Audience to Act

Youโ€™ve written an awe-inspiring article about a professional athlete who is back in the game after undergoing a surgery at your medical center. But whatโ€™s the next (and arguably most important) step, after the reader has finished taking in the last few words of the article? The call to action. What…

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Why You Need a Killer Content Strategy

93% of marketers are using content but less than half have a content strategy in place. Are you one of them? And if so, are you confused where to start? Content strategy is the plan around content creation, execution, delivery, distribution and measurement. Content strategy isnโ€™t about more content.…

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Giving New Life to Old Content

Pushing out new content daily can be a difficult task, especially when you have a variety of categories and topics to cover. But thereโ€™s nothing in the rules that says you canโ€™t tweak older content and publish it anew, as long as it still provides valuable and relevant information to your audience.…

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