Nov
If youโre not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 116 million Americans listen to podcasts monthly, up 14 percent in a year. 80 million Americans listen to podcasts weekly. Weekly podcast listeners consume an aver…
Jul
Summertime, and the livingโs easy. Halfway through the year, youโve found your groove with your content marketing plan and maybe even eased into autopilot mode. But wait. Are you truly executing against the plan you set out? Is your plan delivering the results youโd hoped for? Now is the perfect tim…
Jul
No doubt youโve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe youโve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas th…
Apr
When youโre looking for new content ideas, you might not realize the great sources that are right under your nose. Leveraging the work you are already doing is an organic way to create engaging content. Youโre probably already doing something that can be used to create useful content for your audien…
Nov
“Content marketingโ is fast becoming a buzzword and losing some of its clarity along the way. Thatโs unfortunate, because itโs worthy of your notice. It isnโt something that only big-budget brands are doing. And itโs not just for marketers, either. As a publisher, you are exceptionally well position…
Jun
Content marketing is about more than just creating and distributing contentโit requires a robust strategy in order to deliver relevant, valuable content and attract and engage a defined audience. Unfortunately, many professional services don’t seem to have a strategy, and are therefore just adding t…
May
Youโve written an awe-inspiring article about a professional athlete who is back in the game after undergoing a surgery at your medical center. But whatโs the next (and arguably most important) step, after the reader has finished taking in the last few words of the article? The call to action. What…
Apr
93% of marketers are using content but less than half have a content strategy in place. Are you one of them? And if so, are you confused where to start? Content strategy is the plan around content creation, execution, delivery, distribution and measurement. Content strategy isnโt about more content.…
Apr
Pushing out new content daily can be a difficult task, especially when you have a variety of categories and topics to cover. But thereโs nothing in the rules that says you canโt tweak older content and publish it anew, as long as it still provides valuable and relevant information to your audience.…