Apr
If creating a content calendar was one of your 2021 goals, but you’re off to a late start, don’t panic! It’s not too late, and you’ll thank yourself in December for the time you spend planning now. 1. Begin with the end in mind. Each piece of content you create should serve a business goal, so begin…
Jan
Last year, nearly a third of B2B marketers said they wanted to know their audiences better. Audience research is an important practice for a successful marketing program. A reader survey is an affordable way to begin your audience research, and it can help you optimize your content marketing program…
Jan
As we kick off a new year, many of us are ready for a fresh start. 2020 was challenging for just about everyone, but especially for marketers whose best-laid plans had to shift on the fly. In some ways, the pandemic made the idea of planning seem like a fool’s errand, but at GLC, we believe that the…
Dec
By now there has been no shortage of hot takes about 2020 and all of its unprecedentedness. And without a doubt, much has changed this year—some things irrevocably. But 2020 has also revealed some trends that stood the test of the pandemic and will see marketers through 2021 and beyond. Here’s a lis…
Nov
No doubt the pandemic has made you rethink your approach to marketing communications, as you realize developing a stronger digital footprint for your organization is high on your priority list when the market begins to emerge around the “new normal.” This puts into question all legacy programs, incl…
Jun
It is no secret that we’re experiencing a time of extreme unrest in our country. The tragic deaths of George Floyd, Breonna Taylor, Tony McDade, David McAtte, Ahmaud Arbery and countless other Black men and women serve as yet another reminder of the deep roots in racial inequality and disparities on…
May
Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…
Mar
For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for cons…
Mar
As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over…
Mar
Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the…