Strategy

Best practices for laying the foundation of a successful marketing program from the minds of GLC.

6 Ways Marketers Can Tackle the Healthcare Talent Crisis

Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…

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Stop Giving All Your Engagement to Facebook, Instagram and YouTube, and Take Back Your Audience

When Facebook, Instagram and WhatsApp went dark in an outage on Oct. 4, 2021, memes, GIFs and late-night hosts had a lot of laughs. But for marketers who rely on those platforms to distribute and archive their content, the day was anything but fun. While having a presence on third-party platforms su…

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What We’re Looking Forward to at HMPS 2021

The Healthcare Marketing and Physician Strategies (HMPS) Summit kicks off October 6 in Miami and features a lineup of sessions and speakers sure to provide tons of great advice and insights as healthcare marketers transition to the next phase of COVID-19 messaging and reinvigorate efforts around the…

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Only 17% of Thought Leadership is Excellent. Here’s How to Improve Yours.

Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…

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Social Media Trends: Which to Ditch and Which to Try

To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…

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How to Make Your Content Work Harder for You—Not the Other Way Around

When it comes to content, a common misstep organizations make is failing to establish a robust content strategy and thoughtful processes for planning, creating and distributing that content. As a result, many marketers struggle with: Coordinating content marketing efforts among multiple departments…

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3 Must-haves for a Solid Instagram Strategy

Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didn’t think the app was right for your business, or maybe you joined and haven’t been posting for months—or years. Whatever the case, Instagram is still a powe…

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3 Things We Learned at the 2021 ASAE Annual Meeting

The 2021 ASAE annual meeting was this past week and, as usual, was chocked full of ideas and insights for associations. If you weren’t able to attend, don’t worry, we took notes!  Here are three key takeaways from this year’s ASAE Annual Meeting that you can implement into your business’s strategic…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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3 Telehealth Marketing Tips to Help You Stand Out

Everywhere you look, new options for telehealth are popping up. From local primary care offices to global apps, accessing medical services over the internet is becoming more and more common. Marketing trends researcher BCC Research estimates that the market for telemedicine will increase from $43.2…

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