Strategy

Best practices for laying the foundation of a successful marketing program from the minds of GLC.

Want to Understand Your Audience? Try a Reader Survey.

Last year, nearly a third of B2B marketers said they wanted to know their audiences better. Audience research is an important practice for a successful marketing program. A reader survey is an affordable way to begin your audience research, and it can help you optimize your content marketing program…

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The Best 2021 Resolution You Can Make: Reinvest in Your Content Strategy

As we kick off a new year, many of us are ready for a fresh start. 2020 was challenging for just about everyone, but especially for marketers whose best-laid plans had to shift on the fly. In some ways, the pandemic made the idea of planning seem like a fool’s errand, but at GLC, we believe that the…

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4 Content Marketing Bets We’re Placing in 2021

By now there has been no shortage of hot takes about 2020 and all of its unprecedentedness. And without a doubt, much has changed this year—some things irrevocably. But 2020 has also revealed some trends that stood the test of the pandemic and will see marketers through 2021 and beyond. Here’s a lis…

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5 Questions to Ask Before Pulling the Plug on Your Association Magazine

No doubt the pandemic has made you rethink your approach to marketing communications, as you realize developing a stronger digital footprint for your organization is high on your priority list when the market begins to emerge around the “new normal.” This puts into question all legacy programs, incl…

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No Time to Remain Silent

It is no secret that we’re experiencing a time of extreme unrest in our country. The tragic deaths of George Floyd, Breonna Taylor, Tony McDade, David McAtte, Ahmaud Arbery and countless other Black men and women serve as yet another reminder of the deep roots in racial inequality and disparities on…

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Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…

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Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for cons…

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The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over…

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Associations: It’s Time for Virtual Events

Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the…

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For the Millionth Time, Print isn’t Dead

You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and ot…

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