Strategy

Best practices for laying the foundation of a successful marketing program from the minds of GLC.

Social Media Trends: Which to Ditch and Which to Try

To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…

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How to Make Your Content Work Harder for You—Not the Other Way Around

When it comes to content, a common misstep organizations make is failing to establish a robust content strategy and thoughtful processes for planning, creating and distributing that content. As a result, many marketers struggle with: Coordinating content marketing efforts among multiple departments…

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3 Must-haves for a Solid Instagram Strategy

Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didn’t think the app was right for your business, or maybe you joined and haven’t been posting for months—or years. Whatever the case, Instagram is still a powe…

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3 Things We Learned at the 2021 ASAE Annual Meeting

The 2021 ASAE annual meeting was this past week and, as usual, was chocked full of ideas and insights for associations. If you weren’t able to attend, don’t worry, we took notes!  Here are three key takeaways from this year’s ASAE Annual Meeting that you can implement into your business’s strategic…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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3 Telehealth Marketing Tips to Help You Stand Out

Everywhere you look, new options for telehealth are popping up. From local primary care offices to global apps, accessing medical services over the internet is becoming more and more common. Marketing trends researcher BCC Research estimates that the market for telemedicine will increase from $43.2…

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What to Do With Old Content: Refine It

If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…

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Want to Understand Your Audience? Try a Reader Survey.

Last year, nearly a third of B2B marketers said they wanted to know their audiences better. Audience research is an important practice for a successful marketing program. A reader survey is an affordable way to begin your audience research, and it can help you optimize your content marketing program…

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4 Content Marketing Bets We’re Placing in 2021

By now there has been no shortage of hot takes about 2020 and all of its unprecedentedness. And without a doubt, much has changed this year—some things irrevocably. But 2020 has also revealed some trends that stood the test of the pandemic and will see marketers through 2021 and beyond. Here’s a lis…

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The Best 2021 Resolution You Can Make: Reinvest in Your Content Strategy

As we kick off a new year, many of us are ready for a fresh start. 2020 was challenging for just about everyone, but especially for marketers whose best-laid plans had to shift on the fly. In some ways, the pandemic made the idea of planning seem like a fool’s errand, but at GLC, we believe that the…

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