May
It’s about time your hospital website got a strategic makeover. A precise and thoughtful strategy produces content that’s organized, on-brand and user-friendly — and it reaps rewards. Patients learn about the care they can access, engage with the hospital brand and continually return to the site. A…
May
Running an association website, you have a unique advantage that no other businesses have: your members. With a content strategy, your association website meets your members where they are. They want to learn more and help your brand achieve its mission because it aligns with their views. Your websi…
May
Content governance is an essential part of any content strategy. It ensures that all content produced by your team remains consistent, up-to-date and in line with business goals and objectives. Even better, a good content governance plan can help you make the most of your resources, make better cont…
May
Repurposing content, when done correctly, can save you time and resources. Given the speed and volume at which content is produced, even a great idea can go stale quickly. Keeping up a constant stream of new material may be ideal, but it’s impractical. Repurposing content allows your content to work…
Apr
If you’re looking to improve audience engagement and significantly impact your ROI, it’s time to improve your content strategy. Not having — or having an ineffective — content strategy is one of the most common mistakes a content marketer can make. But with some strategic planning, you can ensure yo…
Apr
If you’re marketing on social media, it’s important to know how to create a social media content strategy. Even though social media can feel like the Wild West at times — with so many content creators shooting off posts and trying to wrangle their potentially worldwide audiences — these platforms ha…
Apr
Marketers must make the decision about where to allocate their budget and resources: content marketing vs. advertising. But the choice isn’t as simple as you may think. Here, we will distinguish the differences between content marketing and advertising to help you determine which route may be best f…
Mar
Too many content creators think an effective SEO strategy is to write for SEO, with keyword density, backlinks and other SEO “tricks.” In fact, the most effective content for SEO speaks to an audience and gives them something they need that you can provide. To create this kind of content—and maximiz…
Mar
Your content marketing plan is crucial to the success of your content efforts. According to HubSpot Blog Research, 39% of marketers say they allocate 31%–50% of their total marketing budget to content marketing. In dollars and cents, that looks like: 38% of organizations spend between $40,000–$100,0…
Dec
OpenAI’s ChatGPT (a version of GPT-3) tool went viral for its ability to write myriad posts from only a small amount of input text. By now, more than a million people have used the free artificial intelligence (AI) and machine learning tool to make jokes, write TV episodes, compose music, write blog…