Data & Insights

Actionable insights on the latest research and trends guiding marketing best practice.

How Long Should a Blog Post Be?

Have you noticed blog posts are getting longer? In 2021, the average blog post was 1,416 words, according to Orbit Media. That’s more than 500 words longer than the average blog post in 2015. A corporate blog was once a way for an organization to produce a high volume of content in a short time with…

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Why Gen X Is the Healthcare Consumer You Can’t Forget

Sandwiched between the massive generations of baby boomers and millennials lies Generation X—those 65.1 million U.S. residents born between 1965 and 1980. Gen Xers grew up in a hands-off environment. They’re known as latch-key kids and skeptics. They came of age in an era of technological innovation…

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Create Stronger Healthcare Content with These 5 Data Points

Healthcare leaders need to know that their investment in content marketing is working for them. That’s especially true in a post-COVID world, where healthcare organizations face significant financial challenges. It’s crucial for marketers to create meaningful and measurable healthcare content for th…

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Psychographic Segmentation: The Missing Link In Your Audience Research

Odds are, you know how important segmentation is to effective marketing campaigns. The question is: Are you utilizing all the segmentation strategies available? Demographic segmentation (creating groups according to things like age, location and income) and behavioral segmentation (dividing consumer…

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Can Content Marketers Predict the Future?

In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…

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6 Tips to Beat Rising Paper and Postage Costs

For many associations, the value of print publications is undeniable. It’s also undeniable that magazines are facing an uphill battle with rising costs of paper and postage. So how can associations save this primary member benefit, which is an important revenue source and a crucial medium for though…

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6 Ways Marketers Can Tackle the Healthcare Talent Crisis

Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…

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What Association Pros Are Struggling with and Succeeding at in Content Marketing

Association marketers are succeeding at leveraging data in their content marketing programs but struggling with interdepartmental agreement—that’s according to the American Society of Association Executives’ (ASAE) recent report, “Association Content Strategies for a Changing World.” ASAE surveyed a…

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Only 17% of Thought Leadership is Excellent. Here’s How to Improve Yours.

Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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