Dec
OpenAI’s ChatGPT (a version of GPT-3) tool went viral for its ability to write myriad posts from only a small amount of input text. By now, more than a million people have used the free artificial intelligence (AI) and machine learning tool to make jokes, write TV episodes, compose music, write blog…
Dec
The science of SEO for associations is not fundamentally different than for any other industry, but association professionals often work with lean teams of multi-skilled players. If you’re a marketer tasked with improving your association’s SEO, your organization’s blog may be the most accessible pl…
Dec
One-to-one healthcare marketing is not a new concept. Ever since customer relationship management (CRM) tools were introduced to the healthcare marketing tech stack, hospitals and health systems have leveraged their databases to mine patient and prospect data for more precise segmentation. Electroni…
Nov
Google Analytics 4 (GA4) is Google’s newest analytics tool, and the way it’s designed makes it easier to track your audience’s journey across all platforms—websites, mobile and apps. It has officially replaced Universal Analytics (UA), the default for digital analytics measurement. Starting July 202…
Nov
Ninety-three percent of healthcare execs say mobile apps can help health systems achieve digital strategy goals, according to Gozio’s 2022 “Secrets to Achieving High Mobile Adoption for Patient Engagement” report. And yet, nearly 20% of health systems don’t have a mobile app. The report, which surve…
Aug
Email is alive and well. Whether for redirecting to your content hub or promoting upcoming events, the inbox is still one of the best places to meet your audience, drive value and promote your message. One valuable way to connect with your audience is with an email newsletter. We’ve written about th…
Jul
Connecting people to care is the mission behind every healthcare organization. But certain barriers can make those connections more complicated to forge. While there are many ways to be proactive about good health, everyone’s health is partially influenced by a set of factors that are mostly out of…
Jun
“What gets measured gets managed.” Those often-quoted words of renowned business consultant Peter Drucker inspired the data-driven culture most businesses and marketers live by today. Content marketing metrics can provide a wealth of knowledge about the health of your website, content program and ev…
May
Ever feel like you’re working unnecessarily hard for your content—and not the other way around? When it comes to content, a common misstep that organizations make is failing to establish a content strategy and clear processes for planning, creating and distributing that content. As a result, many ma…
May
Have you noticed blog posts are getting longer? In 2021, the average blog post was 1,416 words, according to Orbit Media. That’s more than 500 words longer than the average blog post in 2015. A corporate blog was once a way for an organization to produce a high volume of content in a short time with…