Data & Insights

Actionable insights on the latest research and trends guiding marketing best practice.

Shattered Glass and Checking the Facts

Not too long ago, our editorial team gathered together — beers, Junior Mints, and popcorn in hand — for a viewing of the 2003 movie “Shattered Glass.” In the movie, which is a true story, Hayden Christensen stars as Stephen Glass, a staff writer for The New Republic, and a freelance feature writer f…

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Taking Your Audience to Their “Happy Place”

Back in 2012, officials from the court of Bhutan famously presented to the United Nations their model for a “gross national happiness” indicator—a way to show the status of their nation that was not tied to their economy or material wealth. While some scoffed at the idea of making the personal happi…

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It’s Time for Podcasting

At this point in time, it seems that there is about a 50 percent chance that a person is familiar with the term “podcasting.” According to a study from Edison Research, even though podcast consumption has tripled since 2006, awareness of the term has remained flat, meaning that podcasting hasn’t qui…

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