Video Marketing

Best practices, innovative solutions and strategy to optimize video marketing programs from the minds of GLC.

10 Ways Members Can Support Your Content Creation

Of all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…

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Why Recipes Are the Secret Ingredient in Your Content Marketing

Chances are if you’ve read a blog, scrolled social media or opened a magazine recently, you’ve encountered a recipe. Whether it’s a TikTok trending dish or a new diet fad, food content and recipes are everywhere. Recipes are a pillar of the $1.5 million (and growing) health and wellness market, and…

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How to Grow Your Podcast Audience with Audiograms

Whether you already have a podcast or are considering starting one (which we highly recommend), you know that recording and producing each episode is only half the battle. Your audience needs to discover, subscribe to and engage with your podcast to make it worthwhile. That’s why audiograms are such…

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Can Content Marketers Predict the Future?

In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…

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Social Media Trends: Which to Ditch and Which to Try

To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…

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3 Must-haves for a Solid Instagram Strategy

Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didn’t think the app was right for your business, or maybe you joined and haven’t been posting for months—or years. Whatever the case, Instagram is still a powe…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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4 Compelling and Cost-Effective Video Marketing Ideas

Big brands are increasingly drawn to creating short films and web series for video marketing. Take Panera’s original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…

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5 Tips for Leading an Effective Virtual Presentation

For the last several months, we’ve all relied heavily on video conferencing to connect with family, friends and coworkers. While sitting and staring at the computer screen for hours isn’t considered the most ideal, it seems like it will be our normal way of working—and living—for the foreseeable fut…

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Associations: It’s Time for Virtual Events

Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the…

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