Video Marketing

Best practices, innovative solutions and strategy to optimize video marketing programs from the minds of GLC.

How to Create a Video Content Strategy

Video has become a mainstay of content marketing. Especially on social media, video has proven to be an effective way to engage and educate consumers. As of the third quarter of 2023, digital video surpassed TV for consumer viewing time. While creating video content is more accessible than ever befo…


Media Trends Report Q3 2023: Digital Video, AI and Microblogging

Content marketers must continually adapt to new consumer trends to stay on top of industry changes. SPM Group recently released its Q3 Media and Trends Report, which includes recent 2023 video content trends and data. Read on for a rundown on how these findings affect the content marketing industry.…


7 Video Marketing Trends to Watch in 2023

illustration of video players on various devices

Video marketing has been growing alongside social media apps like Snapchat, Instagram, TikTok and Facebook. And it promises to have staying power in 2023. More content creators are producing video, but that doesn’t mean they are using the medium to its full potential. The Content Marketing Institute…


How to Start a Web Series

various people filming and creating web videos

A web series can be an effective way to attract consumers to your brand. Video content is extremely popular among consumers. In fact, 74% of marketers say that videos have better ROI than simple static images. People enjoy the intimacy of videos, and the numbers don’t lie: 44% of global internet use…


5 Hospitals That Are Doing Healthcare Marketing on TikTok Right

illustration of doctor assisting with healthcare marketing on cellphone

Can healthcare marketing on TikTok be engaging? The answer is definitely yes. Since TikTok has such a broad scope of content possibilities, the opportunities are endless. Why Healthcare Marketing on TikTok Is Effective Healthcare systems can create content that is engaging, fun and educational, all…


Create Great Webinar Content in 6 Steps

More than 70% of B2B marketers name webinars as their best method to generate high-quality leads. And with the boom in videoconferencing caused by the pandemic, consumers are more familiar and more comfortable than ever with webinar content. Webinars are a great way for content marketers to diversif…


10 Ways Members Can Support Your Content Creation

Of all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…


Why Recipes Are the Secret Ingredient in Your Content Marketing

Chances are if you’ve read a blog, scrolled social media or opened a magazine recently, you’ve encountered a recipe. Whether it’s a TikTok trending dish or a new diet fad, food content and recipes are everywhere. Recipes are a pillar of the $1.5 trillion (and growing) health and wellness market, and…


How to Grow Your Podcast Audience with Audiograms

Whether you already have a podcast or are considering starting one (which we highly recommend), you know that recording and producing each episode is only half the battle. Your audience needs to discover, subscribe to and engage with your podcast to make it worthwhile. That’s why audiograms are such…


Can Content Marketers Predict the Future?

In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…