Nov
Video marketing has been growing alongside social media apps like Snapchat, Instagram, TikTok and Facebook. And it promises to have staying power in 2023. More content creators are producing video, but that doesn’t mean they are using the medium to its full potential. The Content Marketing Institute…
Oct
A web series can be an effective way to attract consumers to your brand. Video content is extremely popular among consumers. In fact, 74% of marketers say that videos have better ROI than simple static images. People enjoy the intimacy of videos, and the numbers don’t lie: 44% of global internet use…
Sep
Can healthcare marketing on TikTok be engaging? The answer is definitely yes. Since TikTok has such a broad scope of content possibilities, the opportunities are endless. Why Healthcare Marketing on TikTok Is Effective Healthcare systems can create content that is engaging, fun and educational, all…
Jul
More than 70% of B2B marketers name webinars as their best method to generate high-quality leads. And with the boom in videoconferencing caused by the pandemic, consumers are more familiar and more comfortable than ever with webinar content. Webinars are a great way for content marketers to diversif…
Apr
Of all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…
Mar
Chances are if you’ve read a blog, scrolled social media or opened a magazine recently, you’ve encountered a recipe. Whether it’s a TikTok trending dish or a new diet fad, food content and recipes are everywhere. Recipes are a pillar of the $1.5 million (and growing) health and wellness market, and…
Feb
Whether you already have a podcast or are considering starting one (which we highly recommend), you know that recording and producing each episode is only half the battle. Your audience needs to discover, subscribe to and engage with your podcast to make it worthwhile. That’s why audiograms are such…
Jan
In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…
Sep
To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…
Aug
Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didn’t think the app was right for your business, or maybe you joined and haven’t been posting for months—or years. Whatever the case, Instagram is still a powe…