Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

6 Ways Marketers Can Tackle the Healthcare Talent Crisis

Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…

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What We’re Looking Forward to at HMPS 2021

The Healthcare Marketing and Physician Strategies (HMPS) Summit kicks off October 6 in Miami and features a lineup of sessions and speakers sure to provide tons of great advice and insights as healthcare marketers transition to the next phase of COVID-19 messaging and reinvigorate efforts around the…

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Social Media Trends: Which to Ditch and Which to Try

To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…

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5 Sessions You Can’t Miss at SHSMD Connections 2021

SHSMD’s annual conference is coming up, and we’re excited for the return of in-person events! With so much to see and do in just a few days, we made a list of five must-see programs you won’t want to miss. Mark your calendar for these sessions: 1. Reimagining Diversity & Inclusion: A Pathway to…

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How to Make Your Content Work Harder for You—Not the Other Way Around

When it comes to content, a common misstep organizations make is failing to establish a robust content strategy and thoughtful processes for planning, creating and distributing that content. As a result, many marketers struggle with: Coordinating content marketing efforts among multiple departments…

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3 Must-haves for a Solid Instagram Strategy

Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didn’t think the app was right for your business, or maybe you joined and haven’t been posting for months—or years. Whatever the case, Instagram is still a powe…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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3 Telehealth Marketing Tips to Help You Stand Out

Everywhere you look, new options for telehealth are popping up. From local primary care offices to global apps, accessing medical services over the internet is becoming more and more common. Marketing trends researcher BCC Research estimates that the market for telemedicine will increase from $43.2…

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4 Compelling and Cost-Effective Video Marketing Ideas

Big brands are increasingly drawn to creating short films and web series for video marketing. Take Panera’s original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…

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What to Do With Old Content: Refine It

If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…

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