Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

GPT-3: What Content Marketers Need to Know About This Viral AI

an illustration of robotic hands using a computer keyboard

OpenAI’s ChatGPT (a version of GPT-3) tool went viral for its ability to write myriad posts from only a small amount of input text. By now, more than a million people have used the free artificial intelligence (AI) and machine learning tool to make jokes, write TV episodes, compose music, write blog…

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How to Create a Content Strategy

Whether you have a strategy or not, your organization is probably creating content—and a lot of it. Yet, nearly 80% of organizations report that they do not have a content strategy when they first come to us. This often leads to inefficiency, inconsistency and ineffective content. Read on to learn w…

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How to Refresh Your One-to-One Healthcare Marketing in 2023

an illustration of a doctor welcoming a patient. the patient stands behind a door frame shaped like an H for healthcare

One-to-one healthcare marketing is not a new concept. Ever since customer relationship management (CRM) tools were introduced to the healthcare marketing tech stack, hospitals and health systems have leveraged their databases to mine patient and prospect data for more precise segmentation. Electroni…

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A Marketer’s Guide to GA4

illustration of a person looking at data on a computer

Google Analytics 4 (GA4) is Google’s newest analytics tool, and the way it’s designed makes it easier to track your audience’s journey across all platforms—websites, mobile and apps. It has officially replaced Universal Analytics (UA), the default for digital analytics measurement. Starting July 202…

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4 Ways Mobile Apps Improve the Patient Experience

healthcare icons are displayed above a smartphone

Ninety-three percent of healthcare execs say mobile apps can help health systems achieve digital strategy goals, according to Gozio’s 2022 “Secrets to Achieving High Mobile Adoption for Patient Engagement” report. And yet, nearly 20% of health systems don’t have a mobile app. The report, which surve…

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7 Video Marketing Trends to Watch in 2023

illustration of video players on various devices

Video marketing has been growing alongside social media apps like Snapchat, Instagram, TikTok and Facebook. And it promises to have staying power in 2023. More content creators are producing video, but that doesn’t mean they are using the medium to its full potential. The Content Marketing Institute…

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How to Start a Web Series

various people filming and creating web videos

A web series can be an effective way to attract consumers to your brand. Video content is extremely popular among consumers. In fact, 74% of marketers say that videos have better ROI than simple static images. People enjoy the intimacy of videos, and the numbers don’t lie: 44% of global internet use…

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The 5 Most Common Content Marketing Mistakes and How to Avoid Them

businessman jumping around holes and construction cones

You work hard and put a lot of effort into your content — but is your content working equally hard for you? If you’re guilty of making these common content marketing mistakes, the answer is likely “no.” Here’s what you need to know about righting these content marketing wrongs. Content Marketing Mis…

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Our No.1 Takeaway from SHSMD 2022: Make Marketing a Business Center

medical professionals with dialogue clouds above their heads

The 2022 SHSMD Connections annual conference was a buzz of activity, from the expo floor to the breakout sessions and keynote speeches. A few key takeaways emerged: Hospitals are dealing with revenue losses, primarily due to the expense of COVID-19. Growing revenue, especially self-referral business…

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4 Ways to Use AI in Content Marketing (Plus Examples)

computer with mechanical arms

Artificial intelligence (AI) is a great resource to guide and optimize your marketing strategy. While you may be using some forms of AI on a daily basis, are you using the technology in a way that is elevating your brand or organization? Read on for four ways you can take advantage of AI in your con…

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