Oct
Having a strategy is necessary for content success, but having a data-driven content strategy is just as essential to better connect with your target audience and generate engagement. Many marketers know the value of using data to guide their decisions but may not know which sources to consider and…
Oct
What exactly are marketing silos? Think of your organization’s workflow. Are your different teams collaborating and communicating regularly? Too often, we get immersed in our projects, creating our islands. While having distinct teams work on different channels, initiatives and departments may separ…
Oct
Rural healthcare is on life support. Whether due to a shortage of healthcare workers, prohibitively high costs or the consolidation of services, delivering care to patients where they are and when they need it is a constantly evolving challenge outside major metro areas. Large hospital systems are o…
Oct
Regularly producing fresh content is crucial to captivate your audience, boost visibility and establish trust. Consistently publishing indicates to your readers that you are a dependable source of up-to-date information. Post too sporadically, and you may give the impression that you are understaffe…
Oct
It’s true that patient stories can deliver an emotional hook for hospitals and healthcare organizations and help humanize healthcare brands. But before you flood your blog, magazine or social channels with this type of content, take a pause to make sure you’re delivering them in the most effective w…
Sep
If your company has a small marketing team, you’re not alone. In a 2022 survey of marketing professionals, 36% said their content marketing teams consisted of three people or fewer. Yet small marketing teams are not destined for small results. Read on for seven ways your small team can make a big im…
Aug
One of the easiest tricks to expanding your content portfolio is to republish existing content. Republishing content saves time and money while keeping your content up to date, which helps boost your SEO rankings. The four steps below will provide guidance on finding the right pieces to update, maki…
Jul
User-generated content, or UGC, is an effective — and inexpensive — marketing tool. As the name suggests, UGC is content created by a brand’s users, who are unpaid consumers, rather than by the brand itself. Want to know how your business can leverage UGC to boost your brand and connect with custome…
Jun
With so many options in the marketing tool kit, it’s fair to wonder: Is email marketing still effective? As it turns out, email marketing is still a great option to reach your audience and promote your business. It allows you to send targeted messages directly into the inboxes of potential customers…
Jun
Conducting a content audit is an essential step to strengthening your marketing strategy. Whether it’s your website, social media or email marketing, the quality of your content can make or break your marketing goals. With so much content being created and shared every day, it’s easy to lose track o…