Posts

4 Signs Your Website Needs a Redesign

When was the last time you redesigned your website? Or the last time you checked your site’s search ranking? How recently did you conduct a keyword analysis? Even if the answer to these questions is recently, did it improve your site’s performance and your visitors’ experiences? Today’s consumers ex…

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6 Tips to Beat Rising Paper and Postage Costs

For many associations, the value of print publications is undeniable. It’s also undeniable that magazines are facing an uphill battle with rising costs of paper and postage. So how can associations save this primary member benefit, which is an important revenue source and a crucial medium for though…

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6 Ways Marketers Can Tackle the Healthcare Talent Crisis

Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…

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Stop Giving All Your Engagement to Facebook, Instagram and YouTube, and Take Back Your Audience

When Facebook, Instagram and WhatsApp went dark in an outage on Oct. 4, 2021, memes, GIFs and late-night hosts had a lot of laughs. But for marketers who rely on those platforms to distribute and archive their content, the day was anything but fun. While having a presence on third-party platforms su…

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What Association Pros Are Struggling with and Succeeding at in Content Marketing

Association marketers are succeeding at leveraging data in their content marketing programs but struggling with interdepartmental agreement—that’s according to the American Society of Association Executives’ (ASAE) recent report, “Association Content Strategies for a Changing World.” ASAE surveyed a…

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What We’re Looking Forward to at HMPS 2021

The Healthcare Marketing and Physician Strategies (HMPS) Summit kicks off October 6 in Miami and features a lineup of sessions and speakers sure to provide tons of great advice and insights as healthcare marketers transition to the next phase of COVID-19 messaging and reinvigorate efforts around the…

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Only 17% of Thought Leadership is Excellent. Here’s How to Improve Yours.

Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…

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Social Media Trends: Which to Ditch and Which to Try

To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…

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5 Sessions You Can’t Miss at SHSMD Connections 2021

SHSMD’s annual conference is coming up, and we’re excited for the return of in-person events! With so much to see and do in just a few days, we made a list of five must-see programs you won’t want to miss. Mark your calendar for these sessions: 1. Reimagining Diversity & Inclusion: A Pathway to…

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How to Make Your Content Work Harder for You—Not the Other Way Around

When it comes to content, a common misstep organizations make is failing to establish a robust content strategy and thoughtful processes for planning, creating and distributing that content. As a result, many marketers struggle with: Coordinating content marketing efforts among multiple departments…

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