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ASAE Annual: 7 Sessions You Can’t Miss

It’s that exciting time of year again! The ASAE Annual Meeting runs from August 20–23 in Nashville. GLC will be exhibiting at booth 1810, and while we’re there, we’re looking forward to learning from association experts. Here’s a peek at our can’t-miss list of the sessions each day. 1. Preconference…

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5 Ways to Make Your Marketing More Inclusive

Diversity and inclusion are front and center in marketing these days, and it’s about time. Underrepresented and marginalized groups have been left out of marketing and advertising for decades, but top brands across the globe have been changing their tune. Think about the Gillette ad in which a fathe…

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Create Great Webinar Content in 6 Steps

More than 70% of B2B marketers name webinars as their best method to generate high-quality leads. And with the boom in videoconferencing caused by the pandemic, consumers are more familiar and more comfortable than ever with webinar content. Webinars are a great way for content marketers to diversif…

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How Social Determinants of Health Can Inform Your Content Marketing

Connecting people to care is the mission behind every healthcare organization. But certain barriers can make those connections more complicated to forge. While there are many ways to be proactive about good health, everyone’s health is partially influenced by a set of factors that are mostly out of…

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Why Stories Work in Healthcare Recruitment & How to Use Them

Great stories happen every day at your hospital. Why not use them for recruitment? Savvy job seekers will recognize and appreciate the difference between authentic stories from current employees and routine campaign messaging. These tales allow potential employees to see themselves as part of your o…

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How to Use Content Marketing Metrics to Measure Business Success

“What gets measured gets managed.” Those often-quoted words of renowned business consultant Peter Drucker inspired the data-driven culture most businesses and marketers live by today. Content marketing metrics can provide a wealth of knowledge about the health of your website, content program and ev…

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The Session You Can’t Miss at AMPLIFY 2022

AMPLIFY 2022 kicks off in Washington, D.C. on June 22, and we’re amped up to rejoin our association colleagues for what is sure to be an exciting two days of knowledge-sharing and networking. We’re especially excited to share our secrets to growing engagement during our session with the National Mul…

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Increase Engagement with 3 Surprisingly Simple Tips

If a marketer creates great content, but no one engages with it, does it have any impact at all? This spin on the classic tree-falls-in-a-forest question is the reason marketers don’t just measure output, but engagement, too. Engagement is crucial because it creates a conversation between you and yo…

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Should Your Association Be on TikTok?

Not every social media channel is right for every organization, and you may have already written TikTok off as a trend better suited for Zoomers (aka Gen Z) or quirky corporations like Wendy’s. But TikTok has evolved from silly dance videos and memes to encompass a range of diverse content, and you…

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Rene Ryan Named President of GLC, Part of SPM Group

CHICAGO, June 6, 2022—SPM Group is proud to announce that Rene Ryan has been selected as the new President of GLC. This news continues an exciting period of growth and evolution for the content marketing agency, which joined SPM Group in December of 2021. “I am truly honored and humbled to take on t…

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