Why Quality Content Matters in Marketing

An image of an apple reflected in a mirror. the back of the apple is rotten, representing the idea that quality content is important.

GLC Director of Content Strategy Janet Celosia attended a journalism industry event in Texas and shares the insights she gathered that are applicable to content marketing. Tacos on a Tuesday in Texas — my idea of a night out! The occasion was a gathering for Northwestern University and Medill School…


Why Your Hospital Website Needs a Content Strategy

It’s about time your hospital website got a strategic makeover. A precise and thoughtful strategy produces content that’s organized, on-brand and user-friendly — and it reaps rewards. Patients learn about the care they can access, engage with the hospital brand and continually return to the site. A…


Why Your Association Website Needs a Content Strategy

Running an association website, you have a unique advantage that no other businesses have: your members. With a content strategy, your association website meets your members where they are. They want to learn more and help your brand achieve its mission because it aligns with their views. Your websi…


Content Governance: Why It Matters and 5 Steps to Implement It

Content governance is an essential part of any content strategy. It ensures that all content produced by your team remains consistent, up-to-date and in line with business goals and objectives. Even better, a good content governance plan can help you make the most of your resources, make better cont…


Repurposing Content for Maximum Impact

Repurposing content, when done correctly, can save you time and resources. Given the speed and volume at which content is produced, even a great idea can go stale quickly. Keeping up a constant stream of new material may be ideal, but it’s impractical. Repurposing content allows your content to work…


3 Game-Changing Technologies We Saw at SXSW 2023

Photo by Lauren Hartmann GLC Director of Content Strategy Janet Celosia attended SXSW 2023 and shares what she found useful, inspiring and exciting for content marketers at the conference. As part of the GLC content strategy team, I’m always looking for new ideas that can apply to our work in helpin…


GLC Wins 5 Hermes Creative Awards

GLC is proud to have been awarded five Hermes Creative Awards. The categories for which we were recognized are: Electronic Media / Social Media / Interactive Media | Podcast | Podcast Series GOLD NAR Drive Podcast Series Print Media | Publications | Magazine PLATINUM Hackensack Meridian Health Print…


6 Ways to Improve Your Content Strategy

If you’re looking to improve audience engagement and significantly impact your ROI, it’s time to improve your content strategy. Not having — or having an ineffective — content strategy is one of the most common mistakes a content marketer can make. But with some strategic planning, you can ensure yo…


How to Create a Social Media Content Strategy

chess pieces representing strategy are positioned in front of a computer where two people discuss social media

If you’re marketing on social media, it’s important to know how to create a social media content strategy. Even though social media can feel like the Wild West at times — with so many content creators shooting off posts and trying to wrangle their potentially worldwide audiences — these platforms ha…


Content Marketing vs. Advertising: Which Is Better?

a megaphone with marketing and advertising icons coming out of it

Marketers must make the decision about where to allocate their budget and resources: content marketing vs. advertising. But the choice isn’t as simple as you may think. Here, we will distinguish the differences between content marketing and advertising to help you determine which route may be best f…