Aug
Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…
Jul
Everywhere you look, new options for telehealth are popping up. From local primary care offices to global apps, accessing medical services over the internet is becoming more and more common. Marketing trends researcher BCC Research estimates that the market for telemedicine will increase from $43.2…
Aug
Big brands are increasingly drawn to creating short films and web series for video marketing. Take Panera’s original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…
Jul
If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…
Jun
Following SEO best practices helps boost the search rankings of your web content and articles, ensuring your organization’s brand and content reach your intended audience. Here are three important considerations for SEO strategy: 1. Define keywords and include them in your web content. Start with a…
May
In this episode of The Content Studio, we dive into the critical components for content planning — taking a holistic approach, tailoring content formats for different distribution channels, calls to action, and revitalizing existing content through routine auditing.
Apr
Last month, GLC unveiled a new website, logo and tagline—Your Audience Awaits. We are excited to share our rebrand and new look with the world, but we’re even more excited about the way we are refocusing our creative thinking on serving audiences. Like most marketers, we are constantly working towar…
Mar
In this episode of our podcast series, The Content Studio, we ask, “How do you know if your content is resonating with your audience?” Our roundtable guests discuss A/B testing on social media, analysis of search data, and the tried-and-true audience survey. The Content Studio · Episode 1 – What Doe…
Feb
Almost a year since the widespread social awareness campaign, change still must come in the form of action, not just lip service. What was meant to be a day of solidarity quickly turned into a global moment of reckoning and reflection on race relations in America. The June 2, 2020 Blackout Tu…
Jan
Last year, nearly a third of B2B marketers said they wanted to know their audiences better. Audience research is an important practice for a successful marketing program. A reader survey is an affordable way to begin your audience research, and it can help you optimize your content marketing program…