May
In this episode of The Content Studio, we dive into the critical components for content planning — taking a holistic approach, tailoring content formats for different distribution channels, calls to action, and revitalizing existing content through routine auditing.
Apr
Last month, GLC unveiled a new website, logo and tagline—Your Audience Awaits. We are excited to share our rebrand and new look with the world, but we’re even more excited about the way we are refocusing our creative thinking on serving audiences. Like most marketers, we are constantly working towar…
Apr
If creating a content calendar was one of your 2021 goals, but you’re off to a late start, don’t panic! It’s not too late, and you’ll thank yourself in December for the time you spend planning now. 1. Begin with the end in mind. Each piece of content you create should serve a business goal, so begin…
Mar
In this episode of our podcast series, The Content Studio, we ask, “How do you know if your content is resonating with your audience?” Our roundtable guests discuss A/B testing on social media, analysis of search data, and the tried-and-true audience survey. The Content Studio · Episode 1 – What Doe…
Feb
Almost a year since the widespread social awareness campaign, change still must come in the form of action, not just lip service. What was meant to be a day of solidarity quickly turned into a global moment of reckoning and reflection on race relations in America. The June 2, 2020 Blackout Tu…
Jan
Last year, nearly a third of B2B marketers said they wanted to know their audiences better. Audience research is an important practice for a successful marketing program. A reader survey is an affordable way to begin your audience research, and it can help you optimize your content marketing program…
Jan
As we kick off a new year, many of us are ready for a fresh start. 2020 was challenging for just about everyone, but especially for marketers whose best-laid plans had to shift on the fly. In some ways, the pandemic made the idea of planning seem like a fool’s errand, but at GLC, we believe that the…
Dec
By now there has been no shortage of hot takes about 2020 and all of its unprecedentedness. And without a doubt, much has changed this year—some things irrevocably. But 2020 has also revealed some trends that stood the test of the pandemic and will see marketers through 2021 and beyond. Here’s a lis…
Nov
Working with an agency can bring efficiency to many time-intensive production processes—especially for organizations that want to free up their staff for more strategic work. But sometimes pure efficiency sacrifices quality and innovation. This is something Carla Kalogeridis, editorial director of S…
Nov
No doubt the pandemic has made you rethink your approach to marketing communications, as you realize developing a stronger digital footprint for your organization is high on your priority list when the market begins to emerge around the “new normal.” This puts into question all legacy programs, incl…