Sep
Content marketers must continually adapt to new consumer trends to stay on top of industry changes. SPM Group recently released its Q3 Media and Trends Report, which includes recent 2023 video content trends and data. Read on for a rundown on how these findings affect the content marketing industry.…
Sep
Using data to personalize member communications has come a long way. It’s no longer just dropping someone’s name in the salutation of an email; true personalization is about showing members that you know and understand them. Here are four ways you can gather member data and use it to provide a perso…
Sep
If your company has a small marketing team, you’re not alone. In a 2022 survey of marketing professionals, 36% said their content marketing teams consisted of three people or fewer. Yet small marketing teams are not destined for small results. Read on for seven ways your small team can make a big im…
Aug
Carefully constructed emails with effective subject line tactics can help marketers reach their target audience and send them through the funnel. If you want to boost open rates, it’s essential to understand what tactics work best for specific email marketing goals. In this blog post, we’ll provide…
Aug
In today’s dynamic digital landscape, responsive web design has emerged as an essential pillar of successful online presence. It ensures a harmonious user experience across a multitude of devices and screen sizes. With strategic planning, flexible design and consistent testing, web developers can cr…
Aug
For associations looking for additional ways to reach their audience and see a financial boost, creating a podcast—and a podcast monetization strategy—is a solution worth exploring. Is a Podcast Right for My Association? Starting a podcast may seem like a lot of work, but for associations, podcasts…
Aug
One of the easiest tricks to expanding your content portfolio is to republish existing content. Republishing content saves time and money while keeping your content up to date, which helps boost your SEO rankings. The four steps below will provide guidance on finding the right pieces to update, maki…
Aug
GLC is proud to have been awarded alongside our client Hackensack Meridian Health for the best content marketing program in healthcare in the 2023 Content Marketing Awards. GLC began working with Hackensack Meridian Health in 2018, starting with a new content brand — HealthU — that ties together all…
Jul
User-generated content, or UGC, is an effective — and inexpensive — marketing tool. As the name suggests, UGC is content created by a brand’s users, who are unpaid consumers, rather than by the brand itself. Want to know how your business can leverage UGC to boost your brand and connect with custome…
Jun
GLC and our client, the American Society for Quality (ASQ) took home bronze in the Best Feature Design category at the 43rd Annual AM&P Network EXCEL Awards. The EXCEL Awards remain the largest and most prestigious program recognizing excellence and leadership in association media, publishing, m…