01Oct

Content Marketing & COVID-19

Posted byCOVID-19, News, TrendsNo Comments

How exactly has the COVID-19 pandemic affected content marketers and their business? This week the Content Marketing Institute (CMI) released its 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021. The report includes insights into how content marketing programs and budgets have adapted since the pandemic hit.  Highlights include: 94% changed their content

13Aug

5 Tips for Leading an Effective Virtual Presentation

For the last several months, we’ve all relied heavily on video conferencing to connect with family, friends and coworkers. While sitting and staring at the computer screen for hours isn’t considered the most ideal, it seems like it will be our normal way of working—and living—for the foreseeable future. According to TrustRadius, the use of

18May

Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba, as well as Joe Stella, VP of Associations, and Shannon Cummins,

27Apr

Healthcare Content Tips Beyond COVID-19

While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, we’ve gathered some advice for restarting your non-COVID-19 communications.

19Apr

Laboratory Appreciation Week

For more than four years, GLC has partnered with the American Medical Technologists — a certification association representing laboratory technicians, medical assistants, and phlebotomy technicians, amongst other allied health professionals — on projects ranging from a content strategy to a marketing plan to the launch of a new magazine, Pulse. Earlier this month a ABC News article

13Apr

GLC Proud to Partner with Lifesaving Organizations

Many of our healthcare clients are on the front lines of this pandemic. Their lifesaving work inspires us on a daily basis, and we’re proud to partner alongside them. Here’s a small snapshot of some of their incredible work. A new study at Rush University Medical Center will have coronavirus patients lie facedown with oxygen

30Mar

Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for consistent and strong content, as well as advice about how

24Mar

Three Recipes to Calm COVID-19 Anxiety

Cooking can be a great coping mechanism for people with anxiety, especially now in the age of coronavirus, wrote one of our long-term freelance writers, Jamie Friedlander, in a recent article for The Washington Post. We encourage you to read her complete article, even if you’re not prone to cooking but just looking for mindful

20Mar

The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over the past few weeks, several of our professional and trade

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