Nov
Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…
Jul
Everywhere you look, new options for telehealth are popping up. From local primary care offices to global apps, accessing medical services over the internet is becoming more and more common. Marketing trends researcher BCC Research estimates that the market for telemedicine will increase from $43.2…
Oct
How exactly has the COVID-19 pandemic affected content marketers and their business? This week the Content Marketing Institute (CMI) released its 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021. The report includes insights into how content marketing programs and…
Aug
For the last several months, we’ve all relied heavily on video conferencing to connect with family, friends and coworkers. While sitting and staring at the computer screen for hours isn’t considered the most ideal, it seems like it will be our normal way of working—and living—for the foreseeable fut…
May
Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…
Apr
While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, w…
Mar
For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for cons…
Mar
There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. https://vimeo.com/399481509 There is no limit to the…
Mar
As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over…
Mar
At GLC, we help our clients communicate stories every day. The channel never really matters — it’s all about the message. In the midst of the COVID-19 global pandemic, those messages are more important than ever as hungry audiences seek information on everything from Coronavirus symptoms to tips for…