May
It’s about time your hospital website got a strategic makeover. A precise and thoughtful strategy produces content that’s organized, on-brand and user-friendly — and it reaps rewards. Patients learn about the care they can access, engage with the hospital brand and continually return to the site. A…
May
Running an association website, you have a unique advantage that no other businesses have: your members. With a content strategy, your association website meets your members where they are. They want to learn more and help your brand achieve its mission because it aligns with their views. Your websi…
May
Repurposing content, when done correctly, can save you time and resources. Given the speed and volume at which content is produced, even a great idea can go stale quickly. Keeping up a constant stream of new material may be ideal, but it’s impractical. Repurposing content allows your content to work…
Mar
Too many content creators think an effective SEO strategy is to write for SEO, with keyword density, backlinks and other SEO “tricks.” In fact, the most effective content for SEO speaks to an audience and gives them something they need that you can provide. To create this kind of content—and maximiz…
Dec
The science of SEO for associations is not fundamentally different than for any other industry, but association professionals often work with lean teams of multi-skilled players. If you’re a marketer tasked with improving your association’s SEO, your organization’s blog may be the most accessible pl…
Sep
Reposting your content on multiple platforms increases your exposure and engagement. You may be creating posts for social media channels like Facebook and Twitter with links to the original content, which is important. But you could be doing even more. There are three social platforms that offer big…
Jul
Diversity and inclusion are front and center in marketing these days, and it’s about time. Underrepresented and marginalized groups have been left out of marketing and advertising for decades, but top brands across the globe have been changing their tune. Think about the Gillette ad in which a fathe…
May
Have you noticed blog posts are getting longer? In 2021, the average blog post was 1,416 words, according to Orbit Media. That’s more than 500 words longer than the average blog post in 2015. A corporate blog was once a way for an organization to produce a high volume of content in a short time with…
Apr
Healthcare leaders need to know that their investment in content marketing is working for them. That’s especially true in a post-COVID world, where healthcare organizations face significant financial challenges. It’s crucial for marketers to create meaningful and measurable healthcare content for th…
Mar
Chances are if you’ve read a blog, scrolled social media or opened a magazine recently, you’ve encountered a recipe. Whether it’s a TikTok trending dish or a new diet fad, food content and recipes are everywhere. Recipes are a pillar of the $1.5 trillion (and growing) health and wellness market, and…