SEO

Best practices, innovative solutions and strategy to optimize SEO performance from the minds of GLC.

How Long Should a Blog Post Be?

Have you noticed blog posts are getting longer? In 2021, the average blog post was 1,416 words, according to Orbit Media. That’s more than 500 words longer than the average blog post in 2015. A corporate blog was once a way for an organization to produce a high volume of content in a short time with…

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Create Stronger Healthcare Content with These 5 Data Points

Healthcare leaders need to know that their investment in content marketing is working for them. That’s especially true in a post-COVID world, where healthcare organizations face significant financial challenges. It’s crucial for marketers to create meaningful and measurable healthcare content for th…

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Why Recipes Are the Secret Ingredient in Your Content Marketing

Chances are if you’ve read a blog, scrolled social media or opened a magazine recently, you’ve encountered a recipe. Whether it’s a TikTok trending dish or a new diet fad, food content and recipes are everywhere. Recipes are a pillar of the $1.5 million (and growing) health and wellness market, and…

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5 Tips for Promoting Your Publication’s Content on Social Media

Let’s say your organization has invested in content creation, and you have a stellar magazine website, content hub or blog. That’s great, but how do you reach your target audience and drive traffic to all the awesome content on your site? A good strategy for promoting your publication is multifacete…

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Guide: How to Conduct a Competitive Content Analysis

Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…

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5 Keys to a Successful Rebrand

Change can breathe new life into your organization, raising morale for staff and members alike. One change you can make is rebranding your organization to meet the evolving needs of your customers and to reposition yourself in the market. A rebrand is a large undertaking that shouldn’t be taken ligh…

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4 Signs Your Website Needs a Redesign

When was the last time you redesigned your website? Or the last time you checked your site’s search ranking? How recently did you conduct a keyword analysis? Even if the answer to these questions is recently, did it improve your site’s performance and your visitors’ experiences? Today’s consumers ex…

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6 Ways Marketers Can Tackle the Healthcare Talent Crisis

Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…

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Stop Giving All Your Engagement to Facebook, Instagram and YouTube, and Take Back Your Audience

When Facebook, Instagram and WhatsApp went dark in an outage on Oct. 4, 2021, memes, GIFs and late-night hosts had a lot of laughs. But for marketers who rely on those platforms to distribute and archive their content, the day was anything but fun. While having a presence on third-party platforms su…

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Only 17% of Thought Leadership is Excellent. Here’s How to Improve Yours.

Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…

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