Apr
It’s easy to think of search engine optimization (SEO) as a one-time exercise. When you create web content, you probably think carefully about how to craft meta tags and include keywords in page titles, headers, etc. But do you think beyond that? SEO is not just about placing keywords in key places.…
Mar
You’ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. It’s now being used more frequently to rapidly deliver relevan…
Mar
When consumers have questions, they flock to Google in droves. “How do I change a recessed light bulb?” “What is Coachella?” “Who is the richest man in the world?” Several years ago, Google rolled out featured snippets — essentially answer boxes that appear above the first search result. Google is i…
Jan
As healthcare has evolved so, too, have healthcare consumers. Healthcare marketers who don’t follow suit are missing out on prime opportunities. Greystone.Net and Klein & Partners recently released their 3rd Annual State of Digital Healthcare Marketing Report to offer insight into healthcare mar…
Nov
Increasing search traffic and attracting new audiences are key for any successful content marketing program. With so many outlets and opportunities for audiences to consume content, developing a loyal and engaged audience is tougher than ever. Here are five ways to captivate your audience and keep t…
May
Visuals don’t just drive people to your website—they also get them to stick around. Visual learners make up about 65 percent of the population, and people spend more time looking at relevant images than they do reading text on a page. Here are some ideas for utilizing a multitude of visuals to attra…
Mar
Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational wo…
Dec
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…
- « Previous
- 1
- 2
- 3