Mar
Too many content creators think an effective SEO strategy is to write for SEO, with keyword density, backlinks and other SEO “tricks.” In fact, the most effective content for SEO speaks to an audience and gives them something they need that you can provide. To create this kind of content—and maximiz…
Dec
OpenAI’s ChatGPT (a version of GPT-3) tool went viral for its ability to write myriad posts from only a small amount of input text. By now, more than a million people have used the free artificial intelligence (AI) and machine learning tool to make jokes, write TV episodes, compose music, write blog…
Dec
The science of SEO for associations is not fundamentally different than for any other industry, but association professionals often work with lean teams of multi-skilled players. If you’re a marketer tasked with improving your association’s SEO, your organization’s blog may be the most accessible pl…
Dec
Are you among the many associations using social media effectively? Not sure what “effective” looks like? Social media is an important marketing tool, yet it can be tricky to gauge success—or even know where to start. Here’s some advice and a handful of examples of associations using social media th…
Dec
One-to-one healthcare marketing is not a new concept. Ever since customer relationship management (CRM) tools were introduced to the healthcare marketing tech stack, hospitals and health systems have leveraged their databases to mine patient and prospect data for more precise segmentation. Electroni…
Nov
Google Analytics 4 (GA4) is Google’s newest analytics tool, and the way it’s designed makes it easier to track your audience’s journey across all platforms—websites, mobile and apps. It has officially replaced Universal Analytics (UA), the default for digital analytics measurement. Starting July 202…
Nov
Video marketing has been growing alongside social media apps like Snapchat, Instagram, TikTok and Facebook. And it promises to have staying power in 2023. More content creators are producing video, but that doesn’t mean they are using the medium to its full potential. The Content Marketing Institute…
Oct
A web series can be an effective way to attract consumers to your brand. Video content is extremely popular among consumers. In fact, 74% of marketers say that videos have better ROI than simple static images. People enjoy the intimacy of videos, and the numbers don’t lie: 44% of global internet use…
Sep
Artificial intelligence (AI) is a great resource to guide and optimize your marketing strategy. While you may be using some forms of AI on a daily basis, are you using the technology in a way that is elevating your brand or organization? Read on for four ways you can take advantage of AI in your con…
Sep
Can healthcare marketing on TikTok be engaging? The answer is definitely yes. Since TikTok has such a broad scope of content possibilities, the opportunities are endless. Why Healthcare Marketing on TikTok Is Effective Healthcare systems can create content that is engaging, fun and educational, all…