Digital Marketing

Best practices, innovative solutions and strategy for optimizing digital marketing programs from the minds of GLC.

How to Use Content Marketing Metrics to Measure Business Success

“What gets measured gets managed.” Those often-quoted words of renowned business consultant Peter Drucker inspired the data-driven culture most businesses and marketers live by today. Content marketing metrics can provide a wealth of knowledge about the health of your website, content program and ev…

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Increase Engagement with 3 Surprisingly Simple Tips

If a marketer creates great content, but no one engages with it, does it have any impact at all? This spin on the classic tree-falls-in-a-forest question is the reason marketers don’t just measure output, but engagement, too. Engagement is crucial because it creates a conversation between you and yo…

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Should Your Association Be on TikTok?

Not every social media channel is right for every organization, and you may have already written TikTok off as a trend better suited for Zoomers (aka Gen Z) or quirky corporations like Wendy’s. But TikTok has evolved from silly dance videos and memes to encompass a range of diverse content, and you…

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[Guide] How to Make Your Content Work Harder for You—Not the Other Way Around

Ever feel like you’re working unnecessarily hard for your content—and not the other way around? When it comes to content, a common misstep that organizations make is failing to establish a content strategy and clear processes for planning, creating and distributing that content. As a result, many ma…

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How Long Should a Blog Post Be?

Have you noticed blog posts are getting longer? In 2021, the average blog post was 1,416 words, according to Orbit Media. That’s more than 500 words longer than the average blog post in 2015. A corporate blog was once a way for an organization to produce a high volume of content in a short time with…

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5 Ways to Maximize Your Conference Content 

With keynote addresses, educational sessions and valuable networking, conferences are brimming with content opportunities. These events are the perfect place for like-minded individuals and teams to meet, learn and explore new ideas. While most associations have mastered the conference recap, this i…

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10 Ways Members Can Support Your Content Creation

Of all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…

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How Health Risk Assessments Can Boost Service Line Volume

As COVID-19 cases and deaths fall, healthcare consumers are restarting their prevention routines and catching up on screenings. Now is the time for hospitals and providers to build on this momentum to drive preventive health volume growth. Health risk assessments (HRAs) are an evidence-based way to…

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5 Tips for Promoting Your Publication’s Content on Social Media

Let’s say your organization has invested in content creation, and you have a stellar magazine website, content hub or blog. That’s great, but how do you reach your target audience and drive traffic to all the awesome content on your site? A good strategy for promoting your publication is multifacete…

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Guide: How to Conduct a Competitive Content Analysis

Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…

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