Jan
E-newsletters are one of the most effective and simplest ways to keep your audience engaged, informed and most important, active. E-newsletters are so much more than just email marketing. They are a direct-to-consumer vehicle for your message that is essential to your communication strategy. Here ar…
Jan
In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…
Dec
Have your email open and click-through rates been plateauing? Email marketing is one of the most effective digital marketing tactics, but its success isn’t a given. If lagging open rates feel rote to you as a publisher or content manager, your audience members might be email fatigued—especially sinc…
Dec
When was the last time you redesigned your website? Or the last time you checked your site’s search ranking? How recently did you conduct a keyword analysis? Even if the answer to these questions is recently, did it improve your site’s performance and your visitors’ experiences? Today’s consumers ex…
Sep
To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…
Aug
Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didn’t think the app was right for your business, or maybe you joined and haven’t been posting for months—or years. Whatever the case, Instagram is still a powe…
Aug
Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…
Aug
Big brands are increasingly drawn to creating short films and web series for video marketing. Take Panera’s original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…
Jul
If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…
Jun
Following SEO best practices helps boost the search rankings of your web content and articles, ensuring your organization’s brand and content reach your intended audience. Here are three important considerations for SEO strategy: 1. Define keywords and include them in your web content. Start with a…