Oct
One of the best ways to tap into the vast reach of social media is through paid social advertising. According to Statista, social media marketing makes up about 17% of the average marketer’s budget in 2023, and that share is expected to rise to 20% in 2024. With users of all ages and a variety of se…
Oct
Having a strategy is necessary for content success, but having a data-driven content strategy is just as essential to better connect with your target audience and generate engagement. Many marketers know the value of using data to guide their decisions but may not know which sources to consider and…
Oct
Does your organization have an email marketing strategy? Contrary to popular belief, email is one of the highest-performing marketing tools available — the average ROI of email marketing is $36 for every $1 spent, according to Statista. Despite being an older medium, email remains an effective marke…
Oct
Having a strategy to turn your website clicks to conversions can be a great revenue-booster for your organization. Read on to learn how you can make the most of your website content and encourage your audience to act. Clicks vs. Conversions: What’s the Difference? Getting someone to click on a link…
Oct
Video has become a mainstay of content marketing. Especially on social media, video has proven to be an effective way to engage and educate consumers. As of the third quarter of 2023, digital video surpassed TV for consumer viewing time. While creating video content is more accessible than ever befo…
Oct
Regularly producing fresh content is crucial to captivate your audience, boost visibility and establish trust. Consistently publishing indicates to your readers that you are a dependable source of up-to-date information. Post too sporadically, and you may give the impression that you are understaffe…
Oct
It’s true that patient stories can deliver an emotional hook for hospitals and healthcare organizations and help humanize healthcare brands. But before you flood your blog, magazine or social channels with this type of content, take a pause to make sure you’re delivering them in the most effective w…
Aug
Carefully constructed emails with effective subject line tactics can help marketers reach their target audience and send them through the funnel. If you want to boost open rates, it’s essential to understand what tactics work best for specific email marketing goals. In this blog post, we’ll provide…
Aug
In today’s dynamic digital landscape, responsive web design has emerged as an essential pillar of successful online presence. It ensures a harmonious user experience across a multitude of devices and screen sizes. With strategic planning, flexible design and consistent testing, web developers can cr…
Aug
One of the easiest tricks to expanding your content portfolio is to republish existing content. Republishing content saves time and money while keeping your content up to date, which helps boost your SEO rankings. The four steps below will provide guidance on finding the right pieces to update, maki…