Digital Marketing

Best practices, innovative solutions and strategy for optimizing digital marketing programs from the minds of GLC.

How Long Should a Blog Post Be?

Have you noticed blog posts are getting longer? In 2021, the average blog post was 1,416 words, according to Orbit Media. That’s more than 500 words longer than the average blog post in 2015. A corporate blog was once a way for an organization to produce a high volume of content in a short time with…

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5 Ways to Maximize Your Conference Content 

With keynote addresses, educational sessions and valuable networking, conferences are brimming with content opportunities. These events are the perfect place for like-minded individuals and teams to meet, learn and explore new ideas. While most associations have mastered the conference recap, this i…

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10 Ways Members Can Support Your Content Creation

Of all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…

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How Health Risk Assessments Can Boost Service Line Volume

As COVID-19 cases and deaths fall, healthcare consumers are restarting their prevention routines and catching up on screenings. Now is the time for hospitals and providers to build on this momentum to drive preventive health volume growth. Health risk assessments (HRAs) are an evidence-based way to…

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5 Tips for Promoting Your Publication’s Content on Social Media

Let’s say your organization has invested in content creation, and you have a stellar magazine website, content hub or blog. That’s great, but how do you reach your target audience and drive traffic to all the awesome content on your site? A good strategy for promoting your publication is multifacete…

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Guide: How to Conduct a Competitive Content Analysis

Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…

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5 Tips for Creating Compelling CTAs

In the world of content marketing, all aspects of a story are important. The headline draws reader in, the introduction sets the scene and the body surprises and delights. But there’s one final piece that’s often overlooked and underestimated: the call to action, or CTA. As their name suggests, CTAs…

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5 Keys to a Successful Rebrand

Change can breathe new life into your organization, raising morale for staff and members alike. One change you can make is rebranding your organization to meet the evolving needs of your customers and to reposition yourself in the market. A rebrand is a large undertaking that shouldn’t be taken ligh…

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How to Start a Podcast

Podcasting is more popular today than ever before—and it’s going nowhere but up. Statista estimates that there could be more than 100 million podcast listeners in the U.S. by 2024, up from 75.9 million in 2020. What does that translate to for businesses? Your members and customers are podcast listen…

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How To Advertise Your Business on Facebook (Meta)

Facebook is growing, still. The social network reported 10 million active advertisers were using the platform to promote their goods and services in the third quarter of 2020. And that number is up from 7 million in the first quarter of the previous year. Businesses continue to advertise on Facebook…

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