Dec
The science of SEO for associations is not fundamentally different than for any other industry, but association professionals often work with lean teams of multi-skilled players. If you’re a marketer tasked with improving your association’s SEO, your organization’s blog may be the most accessible pl…
Nov
Google Analytics 4 (GA4) is Google’s newest analytics tool, and the way it’s designed makes it easier to track your audience’s journey across all platforms—websites, mobile and apps. It has officially replaced Universal Analytics (UA), the default for digital analytics measurement. Starting July 202…
Nov
Video marketing has been growing alongside social media apps like Snapchat, Instagram, TikTok and Facebook. And it promises to have staying power in 2023. More content creators are producing video, but that doesn’t mean they are using the medium to its full potential. The Content Marketing Institute…
Oct
A web series can be an effective way to attract consumers to your brand. Video content is extremely popular among consumers. In fact, 74% of marketers say that videos have better ROI than simple static images. People enjoy the intimacy of videos, and the numbers don’t lie: 44% of global internet use…
Sep
Artificial intelligence (AI) is a great resource to guide and optimize your marketing strategy. While you may be using some forms of AI on a daily basis, are you using the technology in a way that is elevating your brand or organization? Read on for four ways you can take advantage of AI in your con…