Digital Marketing

Best practices, innovative solutions and strategy for optimizing digital marketing programs from the minds of GLC.

SEO for Associations: Blogging for Better Rankings

an illustration of a laptop with a long manuscript draped over it representing a blog post

The science of SEO for associations is not fundamentally different than for any other industry, but association professionals often work with lean teams of multi-skilled players. If you’re a marketer tasked with improving your association’s SEO, your organization’s blog may be the most accessible pl…

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5 Associations Using Social Media the Right Way

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Are you among the many associations using social media effectively? Not sure what “effective” looks like? Social media is an important marketing tool, yet it can be tricky to gauge success—or even know where to start. Here’s some advice and a handful of examples of associations using social media th…

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How to Refresh Your One-to-One Healthcare Marketing in 2023

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One-to-one healthcare marketing is not a new concept. Ever since customer relationship management (CRM) tools were introduced to the healthcare marketing tech stack, hospitals and health systems have leveraged their databases to mine patient and prospect data for more precise segmentation. Electroni…

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A Marketer’s Guide to GA4

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Google Analytics 4 (GA4) is Google’s newest analytics tool, and the way it’s designed makes it easier to track your audience’s journey across all platforms—websites, mobile and apps. It has officially replaced Universal Analytics (UA), the default for digital analytics measurement. Starting July 202…

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7 Video Marketing Trends to Watch in 2023

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Video marketing has been growing alongside social media apps like Snapchat, Instagram, TikTok and Facebook. And it promises to have staying power in 2023. More content creators are producing video, but that doesn’t mean they are using the medium to its full potential. The Content Marketing Institute…

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How to Start a Web Series

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A web series can be an effective way to attract consumers to your brand. Video content is extremely popular among consumers. In fact, 74% of marketers say that videos have better ROI than simple static images. People enjoy the intimacy of videos, and the numbers don’t lie: 44% of global internet use…

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4 Ways to Use AI in Content Marketing (Plus Examples)

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Artificial intelligence (AI) is a great resource to guide and optimize your marketing strategy. While you may be using some forms of AI on a daily basis, are you using the technology in a way that is elevating your brand or organization? Read on for four ways you can take advantage of AI in your con…

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5 Hospitals That Are Doing Healthcare Marketing on TikTok Right

illustration of doctor assisting with healthcare marketing on cellphone

Can healthcare marketing on TikTok be engaging? The answer is definitely yes. Since TikTok has such a broad scope of content possibilities, the opportunities are endless. Why Healthcare Marketing on TikTok Is Effective Healthcare systems can create content that is engaging, fun and educational, all…

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The 3 Best Social Platforms for Reposting Your Content

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Reposting your content on multiple platforms increases your exposure and engagement. You may be creating posts for social media channels like Facebook and Twitter with links to the original content, which is important. But you could be doing even more. There are three social platforms that offer big…

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Content Marketing Secrets from the Best Hospital Brands

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The report “Humanizing Brand Experience: Healthcare Edition” ranks hundreds of healthcare brands. Two Ohio hospitals took the top spots in 2022. The Cleveland Clinic was No. 1, and The Ohio State University Wexner Medical Center was No. 2. Their content marketing leaders shared some of the secrets t…

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