Social Media

Best practices, innovative solutions and strategy for optimizing social media programs from the minds of GLC.

Beyond the Blackout: Three Ways Marketers Can Be Proactive for DE&I

Almost a year since the widespread social awareness campaign, change still must come in the form of action, not just lip service.   What was meant to be a day of solidarity quickly turned into a global moment of reckoning and reflection on race relations in America. The June 2, 2020 Blackout Tu…

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4 Social Media Marketing Trends to Harness Today

While many popular social media platforms remain on brands’ and users’ radars this year, the way we use them is constantly evolving, particularly when new algorithms or changes are introduced. Here are four ways you can boost your social media marketing strategy based on today’s trends. Broaden the…

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5 Instagram Story Ideas to Boost Engagement

While photos are the main attraction of your Instagram account, a good social media strategy incorporates all of the other features this platform has to offer. It’s not enough to post, like and comment on photos to get seen these days—more and more users are viewing and engaging with businesses thro…

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Diverse Content is King

Creating content that appeals to a diverse audience is not just a question of being fair or equitable; it actually makes good business sense. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042. Your customers l…

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5 Ways to Attract the Masses to Your Content

Launching a robust online content hub. Updating your blog weekly with rich new posts. Religiously posting valuable and interesting information on your social channels. Surely that’s enough to grab the attention of your audience, right? Wrong. The “if you build it” mentality isn’t enough to guarantee…

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Does Your Brand Belong on Instagram?

Instagram

This year alone, Instagram grew from 300 million users to 400 million, surpassing the audience of Twitter. Coincidentally—or perhaps not—Instagram also opened its doors to all marketers in October. For the past two years, Instagram has invited only select brands to advertise on its platform. If you…

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