Social Media
Best practices, innovative solutions and strategy for optimizing social media programs from the minds of GLC.
Apr
How to Create a Social Media Content Strategy
Posted By: Megan Kramer | Social MediaIf you’re marketing on social media, it’s important to know how to create a social media content strategy. Even though social media can feel like the Wild West at times — with so many content creators shooting off posts and trying to wrangle their potentially worldwide audiences — these platforms ha…
Dec
5 Associations Using Social Media the Right Way
Posted By: Megan Kramer | Association MarketingAre you among the many associations using social media effectively? Not sure what “effective” looks like? Social media is an important marketing tool, yet it can be tricky to gauge success—or even know where to start. Here’s some advice and a handful of examples of associations using social media th…
Dec
How to Refresh Your One-to-One Healthcare Marketing in 2023
Posted By: Paula Rosenberg Frey | Healthcare MarketingOne-to-one healthcare marketing is not a new concept. Ever since customer relationship management (CRM) tools were introduced to the healthcare marketing tech stack, hospitals and health systems have leveraged their databases to mine patient and prospect data for more precise segmentation. Electroni…
Sep
5 Hospitals That Are Doing Healthcare Marketing on TikTok Right
Posted By: Jenna Grundtner | Healthcare MarketingCan healthcare marketing on TikTok be engaging? The answer is definitely yes. Since TikTok has such a broad scope of content possibilities, the opportunities are endless. Why Healthcare Marketing on TikTok Is Effective Healthcare systems can create content that is engaging, fun and educational, all…
Sep
The 3 Best Social Platforms for Reposting Your Content
Posted By: Megan Kramer | Social MediaReposting your content on multiple platforms increases your exposure and engagement. You may be creating posts for social media channels like Facebook and Twitter with links to the original content, which is important. But you could be doing even more. There are three social platforms that offer big…
Aug
Content Marketing Secrets from the Best Hospital Brands
Posted By: Matt Schur | Digital MarketingThe report “Humanizing Brand Experience: Healthcare Edition” ranks hundreds of healthcare brands. Two Ohio hospitals took the top spots in 2022. The Cleveland Clinic was No. 1, and The Ohio State University Wexner Medical Center was No. 2. Their content marketing leaders shared some of the secrets t…
Jun
Increase Engagement with 3 Surprisingly Simple Tips
Posted By: Tyra Triche | Social MediaIf a marketer creates great content, but no one engages with it, does it have any impact at all? This spin on the classic tree-falls-in-a-forest question is the reason marketers don’t just measure output, but engagement, too. Engagement is crucial because it creates a conversation between you and yo…
Jun
Should Your Association Be on TikTok?
Posted By: Megan Kramer | Association MarketingNot every social media channel is right for every organization, and you may have already written TikTok off as a trend better suited for Zoomers (aka Gen Z) or quirky corporations like Wendy’s. But TikTok has evolved from silly dance videos and memes to encompass a range of diverse content, and you…
May
5 Ways to Maximize Your Conference Content
Posted By: Maggie Callahan | Association MarketingWith keynote addresses, educational sessions and valuable networking, conferences are brimming with content opportunities. These events are the perfect place for like-minded individuals and teams to meet, learn and explore new ideas. While most associations have mastered the conference recap, this i…
Apr
10 Ways Members Can Support Your Content Creation
Posted By: Michelle Markelz | Association MarketingOf all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…