Design

Best practices for accessible, creative and unforgettable design from the minds of GLC.

4 Signs Your Website Needs a Redesign

When was the last time you redesigned your website? Or the last time you checked your site’s search ranking? How recently did you conduct a keyword analysis? Even if the answer to these questions is recently, did it improve your site’s performance and your visitors’ experiences? Today’s consumers ex…

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Nine Signs It’s Time for a Publication Redesign

[vc_row][vc_column][vc_column_text]There’s a whole host of reasons to invest in a redesign of your magazine. Maybe your readers have grown apathetic toward it. Perhaps its look and feel has grown stale and outdated. Or maybe you just need something new and fresh to get you out of your current publis…

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Managing Creative Differences

Guest Author: Scott Oldham, Creative Director I was recently contacted by a writer for Signature Magazine to answer a few questions about managing creative differences between designers and…pretty much everyone else. It’s not a happy thought: the reputation of designers is so fundamentally bad that…

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Persuasion and the Power of Story

In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied.…

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Increasing Web Traffic with Visuals

Visuals don’t just drive people to your website—they also get them to stick around. Visual learners make up about 65 percent of the population, and people spend more time looking at relevant images than they do reading text on a page. Here are some ideas for utilizing a multitude of visuals to attra…

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Remake/Remodel: The Hidden Art of the Magazine Redesign [Part 2]

bats Magazine

Guest author: Scott Oldham, Creative Director In the last installment, I revealed some of the thinking behind GLC’s recent redesign of The Residential Specialist, the member publication of the Council of Residential Specialists. In this sequel, I want to look at the redesign of a totally different k…

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Remake/Remodel: The Hidden Art of the Magazine Redesign [Part 1]

The Residential Specialist

Guest author: Scott Oldham, Creative Director The recent overhauls of The New York Times Magazine and Consumer Reports, helpfully dissected here and here, provide excellent case studies on both the need for and process of conducting a magazine redesign. All magazines need it from time to time; a mag…

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