Design

Best practices for accessible, creative and unforgettable design from the minds of GLC.

5 Email Newsletter Tactics to Engage Readers

Email is alive and well. Whether for redirecting to your content hub or promoting upcoming events, the inbox is still one of the best places to meet your audience, drive value and promote your message. One valuable way to connect with your audience is with an email newsletter. We’ve written about th…

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4 Tips for Redesigning Your Magazine

Redesigning your magazine can be equal parts exciting and daunting. It’s a methodical process that can’t interfere with the regular production of your publication. And the results need to have staying power. Although time-consuming, the rewards are worth the effort—particularly for audience engageme…

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5 Keys to a Successful Rebrand

Change can breathe new life into your organization, raising morale for staff and members alike. One change you can make is rebranding your organization to meet the evolving needs of your customers and to reposition yourself in the market. A rebrand is a large undertaking that shouldn’t be taken ligh…

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4 Signs Your Website Needs a Redesign

When was the last time you redesigned your website? Or the last time you checked your site’s search ranking? How recently did you conduct a keyword analysis? Even if the answer to these questions is recently, did it improve your site’s performance and your visitors’ experiences? Today’s consumers ex…

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Nine Signs It’s Time for a Publication Redesign

There’s a whole host of reasons to invest in a redesign of your magazine. Maybe your readers have grown apathetic toward it. Perhaps its look and feel have grown stale and outdated. Or maybe you just need something new and fresh to get you out of your current publishing rut. The latest research from…

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Managing Creative Differences

Guest Author: Scott Oldham, Creative Director I was recently contacted by a writer for Signature Magazine to answer a few questions about managing creative differences between designers and…pretty much everyone else. It’s not a happy thought: the reputation of designers is so fundamentally bad that…

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Persuasion and the Power of Story

In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied.…

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Increasing Web Traffic with Visuals

Visuals don’t just drive people to your website—they also get them to stick around. Visual learners make up about 65 percent of the population, and people spend more time looking at relevant images than they do reading text on a page. Here are some ideas for utilizing a multitude of visuals to attra…

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