Persuasion and the Power of Story

In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied.

Is your content infused with both?

A story makes your brand engaging and relevant, and data makes it credible and trustworthy. It goes without saying that the reputation of your brand is essential to its survival. Trustworthiness breeds loyalty and loyalty breeds success.

Here are some simple ways for you to visually represent your data:

  • Charts
  • Maps
  • Infographics
  • Videos

These types of visual marketing will not only get consumers to remember the content, but they will also share it.

Remember: Storytelling + Data + Visual Representation= Powerful Content

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