Oct
It’s true that patient stories can deliver an emotional hook for hospitals and healthcare organizations and help humanize healthcare brands. But before you flood your blog, magazine or social channels with this type of content, take a pause to make sure you’re delivering them in the most effective w…
Aug
One of the easiest tricks to expanding your content portfolio is to republish existing content. Republishing content saves time and money while keeping your content up to date, which helps boost your SEO rankings. The four steps below will provide guidance on finding the right pieces to update, maki…
Apr
Marketers must make the decision about where to allocate their budget and resources: content marketing vs. advertising. But the choice isn’t as simple as you may think. Here, we will distinguish the differences between content marketing and advertising to help you determine which route may be best f…
Sep
Reposting your content on multiple platforms increases your exposure and engagement. You may be creating posts for social media channels like Facebook and Twitter with links to the original content, which is important. But you could be doing even more. There are three social platforms that offer big…
May
Reverse publishing is a growing trend that can help you integrate and optimize content across channels. A report by UPM Papers describes it this way: “Publishers flip their traditional approach of taking magazine content and later making it available online, to one whereby digital content is publish…
Apr
Of all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…
Apr
Redesigning your magazine can be equal parts exciting and daunting. It’s a methodical process that can’t interfere with the regular production of your publication. And the results need to have staying power. Although time-consuming, the rewards are worth the effort—particularly for audience engageme…
Mar
Chances are if you’ve read a blog, scrolled social media or opened a magazine recently, you’ve encountered a recipe. Whether it’s a TikTok trending dish or a new diet fad, food content and recipes are everywhere. Recipes are a pillar of the $1.5 trillion (and growing) health and wellness market, and…
Mar
Let’s say your organization has invested in content creation, and you have a stellar magazine website, content hub or blog. That’s great, but how do you reach your target audience and drive traffic to all the awesome content on your site? A good strategy for promoting your publication is multifacete…
Mar
Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…