Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

5 Hospitals That Are Doing Healthcare Marketing on TikTok Right

illustration of doctor assisting with healthcare marketing on cellphone

Can healthcare marketing on TikTok be engaging? The answer is definitely yes. Since TikTok has such a broad scope of content possibilities, the opportunities are endless. Why Healthcare Marketing on TikTok Is Effective Healthcare systems can create content that is engaging, fun and educational, all…

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The 3 Best Social Platforms for Reposting Your Content

illustration of three arms holding up trophies

Reposting your content on multiple platforms increases your exposure and engagement. You may be creating posts for social media channels like Facebook and Twitter with links to the original content, which is important. But you could be doing even more. There are three social platforms that offer big…

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Content Marketing Secrets from the Best Hospital Brands

doctors conversing

The report “Humanizing Brand Experience: Healthcare Edition” ranks hundreds of healthcare brands. Two Ohio hospitals took the top spots in 2022. The Cleveland Clinic was No. 1, and The Ohio State University Wexner Medical Center was No. 2. Their content marketing leaders shared some of the secrets t…

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5 Email Newsletter Tactics to Engage Readers

Email is alive and well. Whether for redirecting to your content hub or promoting upcoming events, the inbox is still one of the best places to meet your audience, drive value and promote your message. One valuable way to connect with your audience is with an email newsletter. We’ve written about th…

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How Healthcare Marketers Can Promote Health Equity

If you work in healthcare marketing, you may have heard the terms “social determinants of health” and “health equity” before. But what exactly are these buzzwords, and why should healthcare marketers care? According to the Centers for Disease Control and Prevention, health equity is achieved when ev…

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5 Ways to Make Your Marketing More Inclusive

Diversity and inclusion are front and center in marketing these days, and it’s about time. Underrepresented and marginalized groups have been left out of marketing and advertising for decades, but top brands across the globe have been changing their tune. Think about the Gillette ad in which a fathe…

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Create Great Webinar Content in 6 Steps

More than 70% of B2B marketers name webinars as their best method to generate high-quality leads. And with the boom in videoconferencing caused by the pandemic, consumers are more familiar and more comfortable than ever with webinar content. Webinars are a great way for content marketers to diversif…

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How Social Determinants of Health Can Inform Your Content Marketing

Connecting people to care is the mission behind every healthcare organization. But certain barriers can make those connections more complicated to forge. While there are many ways to be proactive about good health, everyone’s health is partially influenced by a set of factors that are mostly out of…

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Why Stories Work in Healthcare Recruitment & How to Use Them

Great stories happen every day at your hospital. Why not use them for recruitment? Savvy job seekers will recognize and appreciate the difference between authentic stories from current employees and routine campaign messaging. These tales allow potential employees to see themselves as part of your o…

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How to Use Content Marketing Metrics to Measure Business Success

“What gets measured gets managed.” Those often-quoted words of renowned business consultant Peter Drucker inspired the data-driven culture most businesses and marketers live by today. Content marketing metrics can provide a wealth of knowledge about the health of your website, content program and ev…

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