Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

Guide: How to Conduct a Competitive Content Analysis

Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…

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5 Keys to a Successful Rebrand

Change can breathe new life into your organization, raising morale for staff and members alike. One change you can make is rebranding your organization to meet the evolving needs of your customers and to reposition yourself in the market. A rebrand is a large undertaking that shouldn’t be taken ligh…

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Do’s and Don’ts of Healthcare Writing

Healthcare writing is a delicate art. Often the people consuming healthcare content are doing so with their own fears, questions and grief swirling at the surface. Healthcare writers must be accurate, compassionate and realistic — a feat easier said than done. To help, we’ve compiled some of the mos…

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A Checklist to Improve Your Referring Physician Experience

Referring physician relationships are a prime source of patient acquisition and revenue growth for hospitals, health systems and physician practices. It’s imperative to tap existing and new referral channels, especially for high-revenue and elective procedures and key service line programs. Physicia…

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200+ Content Ideas for Every Health Observance

Health observances are a perfect opportunity to use content marketing to raise awareness about your organization, providers, services and specialties. But coming up with interesting ways to celebrate observances while still providing value to your audience is tough. That’s why we put together this l…

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Psychographic Segmentation: The Missing Link In Your Audience Research

Odds are, you know how important segmentation is to effective marketing campaigns. The question is: Are you utilizing all the segmentation strategies available? Demographic segmentation (creating groups according to things like age, location and income) and behavioral segmentation (dividing consumer…

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3 Brand-boosting Reasons to Publish an E-newsletter

E-newsletters are one of the most effective and simplest ways to keep your audience engaged, informed and most important, active. E-newsletters are so much more than just email marketing. They are a direct-to-consumer vehicle for your message that is essential to your communication strategy. Here ar…

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Can Content Marketers Predict the Future?

In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…

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Start Doing These 5 Things to Boost Your Email Performance

Have your email open and click-through rates been plateauing? Email marketing is one of the most effective digital marketing tactics, but its success isn’t a given. If lagging open rates feel rote to you as a publisher or content manager, your audience members might be email fatigued—especially sinc…

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6 Ways Marketers Can Tackle the Healthcare Talent Crisis

Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…

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