Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

Eight Content Lessons

As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully hel…

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Does Your Hospital’s Content Plan for Generational Differences?

Everyone these days is talkin’ ‘bout my generation — and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are jus…

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Healthcare Organizations: Uncover Your Hidden Content

As a healthcare organization, you may not have the manpower or budget to create new content on a regular basis. Your blog sits dormant for sometimes months at a time. Your monthly e-newsletter has found itself on a bi-annual cadence. You get the picture. The good news is that quality content can mul…

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Six Ways to Boost Content Engagement

As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your…

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“Dumb” Places to Find Smart Content

Do you find yourself in a losing battle when it comes to supply and demand — where “supply” is fresh content ideas and “demand” is the ever-increasing need to produce quality content? A recent article from the Content Marketing Institute touched on this conundrum. It’s answer: Look everywhere for co…

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Four Ways to Get More Bang for Your Content Buck

The universe of branded content is immense — and growing. A late 2016 report from marketing software company Beckon discovered that the average number of content pieces brands published during the past 12 months jumped three times compared to the previous 12 months. But just five percent of that con…

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How Content Marketing Can Change the Healthcare Marketing Ethics Dilemma

Last year at MASHSMD in Annapolis, attendees engaged in an incredibly interactive presentation from Bioethical Services of Virginia’s Michael Gillette, Ph.D., on the ethics of healthcare marketing. He challenged attendees to think through potential ethical dilemmas associated with advertising outcom…

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Turn Your Publishing Expertise Into Content Marketing Magic

“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well position…

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Hospital Marketing: How You Can Outsmart the Competition

How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more custo…

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Why You Need a Killer Content Strategy

93% of marketers are using content but less than half have a content strategy in place. Are you one of them? And if so, are you confused where to start? Content strategy is the plan around content creation, execution, delivery, distribution and measurement. Content strategy isn’t about more content.…

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