Strategy

Best practices for laying the foundation of a successful marketing program from the minds of GLC.

How Health Risk Assessments Can Boost Service Line Volume

As COVID-19 cases and deaths fall, healthcare consumers are restarting their prevention routines and catching up on screenings. Now is the time for hospitals and providers to build on this momentum to drive preventive health volume growth. Health risk assessments (HRAs) are an evidence-based way to…

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How to Manage Audience Expectations With Your Content

Marketing is supposed to surprise and delight, so why does so much of it fail to meet audience expectations? Consumers have reported that as much as 45% of brands rarely live up to their promises. Everyone knows that feeling of disappointment when something doesn’t live up to the hype. And sometimes…

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Create Stronger Healthcare Content with These 5 Data Points

Healthcare leaders need to know that their investment in content marketing is working for them. That’s especially true in a post-COVID world, where healthcare organizations face significant financial challenges. It’s crucial for marketers to create meaningful and measurable healthcare content for th…

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Why Recipes Are the Secret Ingredient in Your Content Marketing

Chances are if you’ve read a blog, scrolled social media or opened a magazine recently, you’ve encountered a recipe. Whether it’s a TikTok trending dish or a new diet fad, food content and recipes are everywhere. Recipes are a pillar of the $1.5 million (and growing) health and wellness market, and…

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How to Create the Best Content Mix for Your Marketing Goals

Are you wondering why there’s a lull in your organization’s web traffic? Not sure if you should launch an Instagram channel or start a podcast? Finding the right content mix for your business can seem overwhelming with so many options. A content marketing matrix can help assess your content inventor…

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5 Tips for Promoting Your Publication’s Content on Social Media

Let’s say your organization has invested in content creation, and you have a stellar magazine website, content hub or blog. That’s great, but how do you reach your target audience and drive traffic to all the awesome content on your site? A good strategy for promoting your publication is multifacete…

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Guide: How to Conduct a Competitive Content Analysis

Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…

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5 Tips for Creating Compelling CTAs

In the world of content marketing, all aspects of a story are important. The headline draws reader in, the introduction sets the scene and the body surprises and delights. But there’s one final piece that’s often overlooked and underestimated: the call to action, or CTA. As their name suggests, CTAs…

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5 Keys to a Successful Rebrand

Change can breathe new life into your organization, raising morale for staff and members alike. One change you can make is rebranding your organization to meet the evolving needs of your customers and to reposition yourself in the market. A rebrand is a large undertaking that shouldn’t be taken ligh…

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A Checklist to Improve Your Referring Physician Experience

Referring physician relationships are a prime source of patient acquisition and revenue growth for hospitals, health systems and physician practices. It’s imperative to tap existing and new referral channels, especially for high-revenue and elective procedures and key service line programs. Physicia…

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