Jul
No doubt you’ve been urged by marketing leadership, your communications agency or both to develop user personas that represent who your buyers are and what their journey looks like. Maybe you’ve heeded their advice, and dedicated resources to carefully research and flesh out half a dozen personas th…
Nov
Increasing search traffic and attracting new audiences are key for any successful content marketing program. With so many outlets and opportunities for audiences to consume content, developing a loyal and engaged audience is tougher than ever. Here are five ways to captivate your audience and keep t…
Apr
When you’re looking for new content ideas, you might not realize the great sources that are right under your nose. Leveraging the work you are already doing is an organic way to create engaging content. You’re probably already doing something that can be used to create useful content for your audien…
Nov
“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well position…
Jun
Content marketing is about more than just creating and distributing content—it requires a robust strategy in order to deliver relevant, valuable content and attract and engage a defined audience. Unfortunately, many professional services don’t seem to have a strategy, and are therefore just adding t…
May
You’ve written an awe-inspiring article about a professional athlete who is back in the game after undergoing a surgery at your medical center. But what’s the next (and arguably most important) step, after the reader has finished taking in the last few words of the article? The call to action. What…
Apr
93% of marketers are using content but less than half have a content strategy in place. Are you one of them? And if so, are you confused where to start? Content strategy is the plan around content creation, execution, delivery, distribution and measurement. Content strategy isn’t about more content.…
Apr
Pushing out new content daily can be a difficult task, especially when you have a variety of categories and topics to cover. But there’s nothing in the rules that says you can’t tweak older content and publish it anew, as long as it still provides valuable and relevant information to your audience.…
Mar
Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational wo…
Dec
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…