Nov
“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well position…
Nov
Earlier this month, the Content Marketing Association unveiled findings from its Measuring Effectiveness Report, conducted with senior-level marketers from 40-plus recognizable brands. When it comes to recognizing the need for measuring the effectiveness of content marketing, there’s no question abo…
Nov
How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more custo…
Jun
Writing styles must continually evolve with the times. So every year the Associated Press announces changes to its widely used Stylebook. Updates to the 2016 edition of the Stylebook went into effect on June 1, 2016. Among the most notable changes are: The Stylebook will no longer capitalize the wor…
Jun
Content marketing is about more than just creating and distributing content—it requires a robust strategy in order to deliver relevant, valuable content and attract and engage a defined audience. Unfortunately, many professional services don’t seem to have a strategy, and are therefore just adding t…
May
The annual conference is a cornerstone of companies and membership organizations. Jam-packed with concurrent events — guest speakers, training sessions, demonstrations, and more — attendees face a dilemma: they can only be in one place at one time. But there is a solution: the Show Daily. Typically…
May
You’ve written an awe-inspiring article about a professional athlete who is back in the game after undergoing a surgery at your medical center. But what’s the next (and arguably most important) step, after the reader has finished taking in the last few words of the article? The call to action. What…
May
Not too long ago, our editorial team gathered together — beers, Junior Mints, and popcorn in hand — for a viewing of the 2003 movie “Shattered Glass.” In the movie, which is a true story, Hayden Christensen stars as Stephen Glass, a staff writer for The New Republic, and a freelance feature writer f…
May
In her video “Persuasion and the Power of Story” Stanford University professor of marketing, Jennifer L. Aaker states, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.” The logical and emotional sides of the brain are both satisfied.…
May
Visuals don’t just drive people to your website—they also get them to stick around. Visual learners make up about 65 percent of the population, and people spend more time looking at relevant images than they do reading text on a page. Here are some ideas for utilizing a multitude of visuals to attra…