Feb
Back in 2012, officials from the court of Bhutan famously presented to the United Nations their model for a “gross national happiness” indicator—a way to show the status of their nation that was not tied to their economy or material wealth. While some scoffed at the idea of making the personal happi…
Feb
Sometimes the most effective way for a brand to deliver its message is through humor. That is what the American Heart Association (AHA) accomplished (to great success) in a short film on its site about women and heart attacks. The film, which stars Emmy-nominated actress Elizabeth Banks (who also di…
Feb
At this point in time, it seems that there is about a 50 percent chance that a person is familiar with the term “podcasting.” According to a study from Edison Research, even though podcast consumption has tripled since 2006, awareness of the term has remained flat, meaning that podcasting hasn’t qui…
Jan
Did you know that nearly 9 out of 10 adults don’t have the literacy skills they need to manage their health? The National Assessment of Health Literacy found that only 12 percent of adults have proficient heath literacy, and what’s more, 14 percent of adults have health literacy levels considered “b…
Jan
https://www.youtube.com/watch?v=-kWHMH2kxXs Here at GLC, the Design Department recently played its own round of Wheel of Impressions. Except the choices weren’t random and, instead of impersonating celebrities, we did our best impressions of other magazine designs. Here’s how it worked: each designe…
Dec
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…
Dec
According to research conducted by the CMO Club and IBM, today’s chief marketing officers are rethinking how to best allocate spending within their marketing budgets. Among its takeaways, the research suggests: 1.) that a once-predominate focus on customer acquisition is shifting toward customer ret…
Dec
GLC creates marketing plans for health systems, academic medical centers, and health plans so our content team is always looking for new ways to tell a timeless patient health story. The message may be to get fit; schedule a mammogram; or stay up-to-date on your screenings. And as we think about con…
Nov
This year alone, Instagram grew from 300 million users to 400 million, surpassing the audience of Twitter. Coincidentally—or perhaps not—Instagram also opened its doors to all marketers in October. For the past two years, Instagram has invited only select brands to advertise on its platform. If you…
Oct
For the past four years, the Content Marketing Institute (CMI) defined content marketing as “the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” But, says the Institute, content marketing has matured into a formal busi…