Association Marketing

Best practices, case studies and and expert advice for association marketers from the minds of GLC.

How to Start a Web Series

various people filming and creating web videos

A web series can be an effective way to attract consumers to your brand. Video content is extremely popular among consumers. In fact, 74% of marketers say that videos have better ROI than simple static images. People enjoy the intimacy of videos, and the numbers don’t lie: 44% of global internet use…


The 5 Most Common Content Marketing Mistakes and How to Avoid Them

businessman jumping around holes and construction cones

You work hard and put a lot of effort into your content — but is your content working equally hard for you? If you’re guilty of making these common content marketing mistakes, the answer is likely “no.” Here’s what you need to know about righting these content marketing wrongs. Content Marketing Mis…


4 Ways to Use AI in Content Marketing (Plus Examples)

computer with mechanical arms

Artificial intelligence (AI) is a great resource to guide and optimize your marketing strategy. While you may be using some forms of AI on a daily basis, are you using the technology in a way that is elevating your brand or organization? Read on for four ways you can take advantage of AI in your con…


The 3 Best Social Platforms for Reposting Your Content

illustration of three arms holding up trophies

Reposting your content on multiple platforms increases your exposure and engagement. You may be creating posts for social media channels like Facebook and Twitter with links to the original content, which is important. But you could be doing even more. There are three social platforms that offer big…


5 Email Newsletter Tactics to Engage Readers

Email is alive and well. Whether for redirecting to your content hub or promoting upcoming events, the inbox is still one of the best places to meet your audience, drive value and promote your message. One valuable way to connect with your audience is with an email newsletter. We’ve written about th…


ASAE Annual: 7 Sessions You Can’t Miss

It’s that exciting time of year again! The ASAE Annual Meeting runs from August 20–23 in Nashville. GLC will be exhibiting at booth 1810, and while we’re there, we’re looking forward to learning from association experts. Here’s a peek at our can’t-miss list of the sessions each day. 1. Preconference…


5 Ways to Make Your Marketing More Inclusive

Diversity and inclusion are front and center in marketing these days, and it’s about time. Underrepresented and marginalized groups have been left out of marketing and advertising for decades, but top brands across the globe have been changing their tune. Think about the Gillette ad in which a fathe…


Create Great Webinar Content in 6 Steps

More than 70% of B2B marketers name webinars as their best method to generate high-quality leads. And with the boom in videoconferencing caused by the pandemic, consumers are more familiar and more comfortable than ever with webinar content. Webinars are a great way for content marketers to diversif…


How to Use Content Marketing Metrics to Measure Business Success

“What gets measured gets managed.” Those often-quoted words of renowned business consultant Peter Drucker inspired the data-driven culture most businesses and marketers live by today. Content marketing metrics can provide a wealth of knowledge about the health of your website, content program and ev…


The Session You Can’t Miss at AMPLIFY 2022

AMPLIFY 2022 kicks off in Washington, D.C. on June 22, and we’re amped up to rejoin our association colleagues for what is sure to be an exciting two days of knowledge-sharing and networking. We’re especially excited to share our secrets to growing engagement during our session with the National Mul…