Aug
Big brands are increasingly drawn to creating short films and web series for video marketing. Take Panera’s original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…
Jul
If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…
Jun
Following SEO best practices helps boost the search rankings of your web content and articles, ensuring your organization’s brand and content reach your intended audience. Here are three important considerations for SEO strategy: 1. Define keywords and include them in your web content. Start with a…
Nov
Working with an agency can bring efficiency to many time-intensive production processes—especially for organizations that want to free up their staff for more strategic work. But sometimes pure efficiency sacrifices quality and innovation. This is something Carla Kalogeridis, editorial director of S…
Apr
If creating a content calendar was one of your 2021 goals, but you’re off to a late start, don’t panic! It’s not too late, and you’ll thank yourself in December for the time you spend planning now. 1. Begin with the end in mind. Each piece of content you create should serve a business goal, so begin…
Nov
No doubt the pandemic has made you rethink your approach to marketing communications, as you realize developing a stronger digital footprint for your organization is high on your priority list when the market begins to emerge around the “new normal.” This puts into question all legacy programs, incl…
May
Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…
Mar
For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for cons…
Mar
Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the…
Oct
You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and ot…