Association Marketing

Best practices, case studies and and expert advice for association marketers from the minds of GLC.

15
Dec

Print to Digital? Plan Early and Often

Posted By: Rene Ryan | Traditional Media

At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…

The Fake War: Print vs. Digital

Posted By: GLC | Traditional Media

Here’s what you know: People are exposed to digital content more than ever. About 92,000 new articles are published online every day, according to publishing analytics-software provider Chartbeat. Here’s what you think you know: As a result, print is dying. But this simply isn’t true. In reality, pr…