Association Marketing

Best practices, case studies and and expert advice for association marketers from the minds of GLC.

5 Questions to Ask Before Pulling the Plug on Your Association Magazine

No doubt the pandemic has made you rethink your approach to marketing communications, as you realize developing a stronger digital footprint for your organization is high on your priority list when the market begins to emerge around the “new normal.” This puts into question all legacy programs, incl…

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Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…

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Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for cons…

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Associations: It’s Time for Virtual Events

Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the…

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For the Millionth Time, Print isn’t Dead

You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and ot…

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Nine Signs It’s Time for a Publication Redesign

There’s a whole host of reasons to invest in a redesign of your magazine. Maybe your readers have grown apathetic toward it. Perhaps its look and feel have grown stale and outdated. Or maybe you just need something new and fresh to get you out of your current publishing rut. The latest research from…

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Survey Says

The latest research from Association Media & Publishing (AM&P) brings good news for associations: Membership and publishing revenue are trending up, thanks in large part to both print and digital media platforms. AM&P recently released their 2017 Benchmark Survey, the most comprehensive…

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Eight Content Lessons

As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully hel…

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Six Ways to Boost Content Engagement

As long as organizations create content, organizations will look for new ways to make it more engaging. What good is your content, after all, if your audience isn’t paying all that much attention to it? How can you convince your audience to share your blog posts, spend more time clicking around your…

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Surprisingly Simple Places to Find Content Ideas

When you’re looking for new content ideas, you might not realize the great sources that are right under your nose. Leveraging the work you are already doing is an organic way to create engaging content. You’re probably already doing something that can be used to create useful content for your audien…

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