Jun
If a marketer creates great content, but no one engages with it, does it have any impact at all? This spin on the classic tree-falls-in-a-forest question is the reason marketers don’t just measure output, but engagement, too. Engagement is crucial because it creates a conversation between you and yo…
Jun
Not every social media channel is right for every organization, and you may have already written TikTok off as a trend better suited for Zoomers (aka Gen Z) or quirky corporations like Wendy’s. But TikTok has evolved from silly dance videos and memes to encompass a range of diverse content, and you…
May
Ever feel like you’re working unnecessarily hard for your content—and not the other way around? When it comes to content, a common misstep that organizations make is failing to establish a content strategy and clear processes for planning, creating and distributing that content. As a result, many ma…
May
With keynote addresses, educational sessions and valuable networking, conferences are brimming with content opportunities. These events are the perfect place for like-minded individuals and teams to meet, learn and explore new ideas. While most associations have mastered the conference recap, this i…
May
Reverse publishing is a growing trend that can help you integrate and optimize content across channels. A report by UPM Papers describes it this way: “Publishers flip their traditional approach of taking magazine content and later making it available online, to one whereby digital content is publish…
Apr
Of all the functions that keep an association humming, content creation is often one of least resourced. Although it is a tangible member benefit, most associations report content staffing challenges. According to the Association of Media & Publishing, 63% of associations say lack of staff chall…
Apr
Marketing is supposed to surprise and delight, so why does so much of it fail to meet audience expectations? Consumers have reported that as much as 45% of brands rarely live up to their promises. Everyone knows that feeling of disappointment when something doesn’t live up to the hype. And sometimes…
Apr
Redesigning your magazine can be equal parts exciting and daunting. It’s a methodical process that can’t interfere with the regular production of your publication. And the results need to have staying power. Although time-consuming, the rewards are worth the effort—particularly for audience engageme…
Mar
Are you wondering why there’s a lull in your organization’s web traffic? Not sure if you should launch an Instagram channel or start a podcast? Finding the right content mix for your business can seem overwhelming with so many options. A content marketing matrix can help assess your content inventor…
Mar
Let’s say your organization has invested in content creation, and you have a stellar magazine website, content hub or blog. That’s great, but how do you reach your target audience and drive traffic to all the awesome content on your site? A good strategy for promoting your publication is multifacete…