Mar
Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…
Feb
Change can breathe new life into your organization, raising morale for staff and members alike. One change you can make is rebranding your organization to meet the evolving needs of your customers and to reposition yourself in the market. A rebrand is a large undertaking that shouldn’t be taken ligh…
Jan
Odds are, you know how important segmentation is to effective marketing campaigns. The question is: Are you utilizing all the segmentation strategies available? Demographic segmentation (creating groups according to things like age, location and income) and behavioral segmentation (dividing consumer…
Jan
E-newsletters are one of the most effective and simplest ways to keep your audience engaged, informed and most important, active. E-newsletters are so much more than just email marketing. They are a direct-to-consumer vehicle for your message that is essential to your communication strategy. Here ar…
Jan
In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…
Dec
Have your email open and click-through rates been plateauing? Email marketing is one of the most effective digital marketing tactics, but its success isn’t a given. If lagging open rates feel rote to you as a publisher or content manager, your audience members might be email fatigued—especially sinc…
Dec
For many associations, the value of print publications is undeniable. It’s also undeniable that magazines are facing an uphill battle with rising costs of paper and postage. So how can associations save this primary member benefit, which is an important revenue source and a crucial medium for though…
Nov
Association marketers are succeeding at leveraging data in their content marketing programs but struggling with interdepartmental agreement—that’s according to the American Society of Association Executives’ (ASAE) recent report, “Association Content Strategies for a Changing World.” ASAE surveyed a…
Sep
Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…
Sep
To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…