Feb
Referring physician relationships are a prime source of patient acquisition and revenue growth for hospitals, health systems and physician practices. It’s imperative to tap existing and new referral channels, especially for high-revenue and elective procedures and key service line programs. Physicia…
Feb
Whether you already have a podcast or are considering starting one (which we highly recommend), you know that recording and producing each episode is only half the battle. Your audience needs to discover, subscribe to and engage with your podcast to make it worthwhile. That’s why audiograms are such…
Jan
Odds are, you know how important segmentation is to effective marketing campaigns. The question is: Are you utilizing all the segmentation strategies available? Demographic segmentation (creating groups according to things like age, location and income) and behavioral segmentation (dividing consumer…
Jan
E-newsletters are one of the most effective and simplest ways to keep your audience engaged, informed and most important, active. E-newsletters are so much more than just email marketing. They are a direct-to-consumer vehicle for your message that is essential to your communication strategy. Here ar…
Jan
In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…
Nov
Healthcare workers were in high demand before the pandemic. But as nurses, allied health workers and hospital workers exit the field due to a variety of COVID-related stresses, healthcare organizations are more pressed than ever to focus on recruitment and retention of talent. While financial incent…
Nov
When Facebook, Instagram and WhatsApp went dark in an outage on Oct. 4, 2021, memes, GIFs and late-night hosts had a lot of laughs. But for marketers who rely on those platforms to distribute and archive their content, the day was anything but fun. While having a presence on third-party platforms su…
Sep
The Healthcare Marketing and Physician Strategies (HMPS) Summit kicks off October 6 in Miami and features a lineup of sessions and speakers sure to provide tons of great advice and insights as healthcare marketers transition to the next phase of COVID-19 messaging and reinvigorate efforts around the…
Sep
Only 17% of thought leadership content is considered excellent, according to the 2020 B2B Thought Leadership Impact Study, which surveyed 1,164 U.S. business executives. That equals wasted time, money and resources as well as other missed opportunities. Survey respondents have an appetite for qualit…
Sep
To jump on the latest social media trends or not—that’s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and don’ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…