What We’re Looking Forward to at HMPS 2021

The Healthcare Marketing and Physician Strategies (HMPS) Summit kicks off October 6 in Miami and features a lineup of sessions and speakers sure to provide tons of great advice and insights as healthcare marketers transition to the next phase of COVID-19 messaging and reinvigorate efforts around their key service lines and priorities.

We’re going to be on site helping attendees tell colorful stories (and giving away FREE nail polish). Here’s a list of our most-anticipated sessions:

Make Your Content Work Harder for You … Not the Other Way Around

Wednesday, October 6 at 12 p.m. ET

GLC’s own Shannon Cummins will co-present this session with Children’s Wisconsin Referral Development Manager Nancy Vanselow. It seems every marketer is faced with a shortage of time, staff or budget to create all the content they want to, but what if they could do more with less? Shannon and Nancy will share how a strategic approach to content planning has brought efficiency to Children’s Wisconsin’s content efforts and lightened the load on content producers while upping ROI.

The Value of Field Intelligence in Physician Relations

Wednesday, October 6 at 1:15 p.m. ET

We’re looking forward to learning some best practices from HonorHealth and Seattle Children’s Hospital, who’ll be discussing successful strategies for communicating with internal and referring physicians.

Vaccine Communications: What’s on Your Mind?

Wednesday, October 6 at 3 p.m. ET

Even as we make room for more traditional campaigns, COVID-19 and vaccines are still nonnegotiable components of every healthcare marketer’s plan. We’re eager to hear from this panel of industry pros about how others are keeping their messaging fresh and engaging for weary audiences.

Strategies to Drive Market Growth & Success

Thursday, October 7 at 10 a.m. ET

Driving growth and success are what it’s all about. We’re excited to hear how Northwell Health has leveraged ambulatory care and digital channels to compete in the New York market and achieve a customer-centric model.

Social Media Monitoring: a 24/7 Challenge

Thursday, October 7 at 11:15 a.m. ET

Chances are your social media manager and your customer service reps don’t overlap, but what do you do when consumers use your social channels to ask questions and vent service frustrations? We’re anxious to hear how Renown Health is innovatively responding to these challenges.

User-Centered Planning & Design: Capturing Heads, Hearts & Hands

Thursday, October 7 at 2 p.m. ET

COVID-19 forced everyone to prioritize digital engagements, but how many of us did it well and are building on that transition? We’re looking forward to OhioHealth’s session on user-centered planning and hearing how they are designing better digital solutions.

Better Together: Service Lines Thrive on Collaborative Efforts

Thursday, October 7 at 3:45 p.m. ET

University of Utah Health is sure to provide an interesting case study on the collaborative growth of their hospital and clinic service lines. We’re excited to get some real-world advice on how they’ve made traditionally independent efforts into a team sport.

Your Budget Has Been Slashed: How Can You Rebound

Friday, October 8 at 9:30 a.m. ET

Although the pandemic may have made this challenge more universal, fluctuating budgets are an evergreen obstacle marketers must prepare for. We’re looking forward to Stratasan’s tips for growing with a lean budget.

Courage in the Time of COVID

Friday, October 8 at 10:45 a.m. ET

Even in good times, authenticity can be difficult to master. Add in a pandemic, and heightened emotions and confusion can make it even harder. We can’t wait to hear Kaweah Health’s advice for empathetic and strategic crisis communications.

What else are you looking forward to you at HMPS? Be sure to stop by our booth, #28, to claim a FREE bottle of Essie nail polish, let us know how you liked our session and chat all things content marketing. See you there!