Mar
Let’s say your organization has invested in content creation, and you have a stellar magazine website, content hub or blog. That’s great, but how do you reach your target audience and drive traffic to all the awesome content on your site? A good strategy for promoting your publication is multifacete…
Mar
Digital content is an incredibly crowded playing field with thousands of creators across a multitude of platforms and industries. A competitive analysis is the best way to identify what makes your content stand out. A competitive analysis is the process of identifying major competitors and researchi…
Feb
In the world of content marketing, all aspects of a story are important. The headline draws reader in, the introduction sets the scene and the body surprises and delights. But there’s one final piece that’s often overlooked and underestimated: the call to action, or CTA. As their name suggests, CTAs…
Feb
Change can breathe new life into your organization, raising morale for staff and members alike. One change you can make is rebranding your organization to meet the evolving needs of your customers and to reposition yourself in the market. A rebrand is a large undertaking that shouldn’t be taken ligh…
Feb
Podcasting is more popular today than ever before—and it’s going nowhere but up. Statista estimates that there could be more than 100 million podcast listeners in the U.S. by 2024, up from 75.9 million in 2020. What does that translate to for businesses? Your members and customers are podcast listen…
Feb
Facebook is growing, still. The social network reported 10 million active advertisers were using the platform to promote their goods and services in the third quarter of 2020. And that number is up from 7 million in the first quarter of the previous year. Businesses continue to advertise on Facebook…
Feb
Whether you already have a podcast or are considering starting one (which we highly recommend), you know that recording and producing each episode is only half the battle. Your audience needs to discover, subscribe to and engage with your podcast to make it worthwhile. That’s why audiograms are such…
Jan
E-newsletters are one of the most effective and simplest ways to keep your audience engaged, informed and most important, active. E-newsletters are so much more than just email marketing. They are a direct-to-consumer vehicle for your message that is essential to your communication strategy. Here ar…
Jan
In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…
Dec
Have your email open and click-through rates been plateauing? Email marketing is one of the most effective digital marketing tactics, but its success isn’t a given. If lagging open rates feel rote to you as a publisher or content manager, your audience members might be email fatigued—especially sinc…