Nov
“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well position…
May
Visuals don’t just drive people to your website—they also get them to stick around. Visual learners make up about 65 percent of the population, and people spend more time looking at relevant images than they do reading text on a page. Here are some ideas for utilizing a multitude of visuals to attra…
Mar
Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational wo…
Feb
At this point in time, it seems that there is about a 50 percent chance that a person is familiar with the term “podcasting.” According to a study from Edison Research, even though podcast consumption has tripled since 2006, awareness of the term has remained flat, meaning that podcasting hasn’t qui…
Dec
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…
Nov
This year alone, Instagram grew from 300 million users to 400 million, surpassing the audience of Twitter. Coincidentally—or perhaps not—Instagram also opened its doors to all marketers in October. For the past two years, Instagram has invited only select brands to advertise on its platform. If you…
May
Here’s what you know: People are exposed to digital content more than ever. About 92,000 new articles are published online every day, according to publishing analytics-software provider Chartbeat. Here’s what you think you know: As a result, print is dying. But this simply isn’t true. In reality, pr…
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