Mar
Are you short on staff or creativity? Suffering from limited bandwidth and resources? Tired of going back to the freelance pool for every project—big or small—that needs to be outsourced? Don’t worry; GLC’s got you covered. GLC provides on-demand creative services, filling internal gaps, and working…
Mar
The latest research from Association Media & Publishing (AM&P) brings good news for associations: Membership and publishing revenue are trending up, thanks in large part to both print and digital media platforms. AM&P recently released their 2017 Benchmark Survey, the most comprehensive…
Mar
You’ve probably noticed that the search results page on Google often includes an information box that quickly provides a succinct response to your question or a brief description of the search term. Welcome to the Google Rich Answer Box. It’s now being used more frequently to rapidly deliver relevan…
Mar
When consumers have questions, they flock to Google in droves. “How do I change a recessed light bulb?” “What is Coachella?” “Who is the richest man in the world?” Several years ago, Google rolled out featured snippets — essentially answer boxes that appear above the first search result. Google is i…
Jan
As healthcare has evolved so, too, have healthcare consumers. Healthcare marketers who don’t follow suit are missing out on prime opportunities. Greystone.Net and Klein & Partners recently released their 3rd Annual State of Digital Healthcare Marketing Report to offer insight into healthcare mar…
Jan
As content marketers, we’re constantly learning from our successes, failures and experiences in order to evolve with the industry and better serve our clients. Now that 2017 is officially at an end, we’re reflecting on some of the top content marketing lessons we’ve learned, which will hopefully hel…
Jan
[vc_row][vc_column][vc_column_text]Ready or not, the new year’s in full swing. Maybe you achieved all your content marketing dreams in 2017 — or maybe you fell short in a few areas. Either way, now is the perfect time to jump start your content marketing in 2018. Try any of these four ideas to star…
Nov
If you’re not yet sold on the idea of incorporating podcasts into your content mix, consider the latest stats from Convince and Convert: 116 million Americans listen to podcasts monthly, up 14 percent in a year. 80 million Americans listen to podcasts weekly. Weekly podcast listeners consume an aver…
Oct
Eighty-nine percent of B2B marketers use content marketing — defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And 65% repo…
Oct
Everyone these days is talkin’ ‘bout my generation — and your generation, and his, and hers. The stereotypes seem to be on repeat: Tech-savvy Millennials are plagued with a short attention span. Technology-deficient Baby Boomers refuse to change. And cynical Gen Xers reject conformity. There are jus…