Posts

Think More Broadly About Video Content

By now, you know—or should know—the relevance and importance of video in a content mix. Cisco says 75 percent of all internet traffic is streaming video content, while Facebook reports that audiences engage with video content five times longer than static content. But even if you have embraced video…

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A (Licensed) Recipe for Success

Statistics show that consumers crave healthy content — and that traffic and engagement  numbers boost when recipes are posted. GLC’s new Well-Fed Me licensed recipe content can fuel your website, social media feeds, and print communications by offering readers easy-to-follow, dietician-approved reci…

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4 Reasons to Adopt the Cluster Topic Model

SEO is shifting toward the cluster topic model, a framework characterized by one page, which acts as a content hub, and multiple pages with related content branching off it. Search engines may favor pages that follow this model and rank them higher for the topics they cover. Search engine algorithms…

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4 Social Media Marketing Trends to Harness Today

While many popular social media platforms remain on brands’ and users’ radars this year, the way we use them is constantly evolving, particularly when new algorithms or changes are introduced. Here are four ways you can boost your social media marketing strategy based on today’s trends. Broaden the…

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5 Instagram Story Ideas to Boost Engagement

While photos are the main attraction of your Instagram account, a good social media strategy incorporates all of the other features this platform has to offer. It’s not enough to post, like and comment on photos to get seen these days—more and more users are viewing and engaging with businesses thro…

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Should You Gate Your Digital Content?

To gate or not to gate? That is the question. The sales team screams yes, while the content marketing team begs no. It’s a common battle in all types of organizations: the decision to require specific information from users, usually via a form, in exchange for access to a piece of content. Content g…

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Diverse Content is King

Creating content that appeals to a diverse audience is not just a question of being fair or equitable; it actually makes good business sense. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042. Your customers l…

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Content Metrics and Analytics: Be a Miner and an Investigator

Measurement is a part of any content strategy that simply can’t be overlooked. There’s no question about that. But if measurement isn’t accompanied by analysis, you’ve missed the mark. Sure, measurement can tell you how many people viewed your content, how they found it and how quickly they ditched…

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5 SEO Tips That Help You Create Better Content

It’s easy to think of search engine optimization (SEO) as a one-time exercise. When you create web content, you probably think carefully about how to craft meta tags and include keywords in page titles, headers, etc. But do you think beyond that? SEO is not just about placing keywords in key places.…

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Nine Signs It’s Time for a Publication Redesign

There’s a whole host of reasons to invest in a redesign of your magazine. Maybe your readers have grown apathetic toward it. Perhaps its look and feel have grown stale and outdated. Or maybe you just need something new and fresh to get you out of your current publishing rut. The latest research from…

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