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No Time to Remain Silent

It is no secret that we’re experiencing a time of extreme unrest in our country. The tragic deaths of George Floyd, Breonna Taylor, Tony McDade, David McAtte, Ahmaud Arbery and countless other Black men and women serve as yet another reminder of the deep roots in racial inequality and disparities on…

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Publishing During a Pandemic

Samir Husni, aka “Mr. Magazine”™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the country’s leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…

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Healthcare Content Tips Beyond COVID-19

While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again. To that end, w…

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Association Leaders: What I Wish I’d Known Before the Pandemic

For businesses and associations across the globe, times are challenging, chaotic and unpredictable. But, as we’ve all heard, in the midst of chaos, there is also opportunity. GLC spoke with several association executives about the challenges and opportunities presented to them now, the need for cons…

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VIDEO: COVID-19 Content Tips — Lessons From the Past Week

There is no limit to the layers of challenges that are being brought on by COVID-19. We wanted to share some of the lessons that we’ve learned over the past week from our work creating content and communications — both for us and for our clients. https://vimeo.com/399481509 There is no limit to the…

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The Importance of Content During a Crisis

As COVID-19 wreaks havoc on everything from our economy to our schools to our health and safety, it’s more important than ever for organizations to communicate with their audiences. Content — relevant, actionable, credible information will help your audience stay informed, calm, and reassured. Over…

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Associations: It’s Time for Virtual Events

Concerns about COVID-19 have associations everywhere cancelling conferences, shuttering events, and postponing meetings. Now is the time for virtual events and livestreaming — so you can meet your members, readers, and customers exactly where they are. Our client, Association Forum, the hub for the…

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Content Tips in the Midst of COVID-19

At GLC, we help our clients communicate stories every day. The channel never really matters — it’s all about the message. In the midst of the COVID-19 global pandemic, those messages are more important than ever as hungry audiences seek information on everything from Coronavirus symptoms to tips for…

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These Are Biggest Opportunities in Healthcare Content Marketing

Consumers seek out healthcare content daily. Whether they’re searching for symptoms or specialists, each query is an opportunity for hospitals and healthcare systems to share insights and build trust with prospective patients. Content marketing is the perfect vehicle for providing value and building…

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For the Millionth Time, Print isn’t Dead

You’ve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers haven’t abandoned print in the digital age. Rather, they’re turning to books, magazines and ot…

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