Feb
Almost a year since the widespread social awareness campaign, change still must come in the form of action, not just lip service. What was meant to be a day of solidarity quickly turned into a global moment of reckoning and reflection on race relations in America. The June 2, 2020 Blackout Tu…
Jan
Last year, nearly a third of B2B marketers said they wanted to know their audiences better. Audience research is an important practice for a successful marketing program. A reader survey is an affordable way to begin your audience research, and it can help you optimize your content marketing program…
Dec
By now there has been no shortage of hot takes about 2020 and all of its unprecedentedness. And without a doubt, much has changed this year—some things irrevocably. But 2020 has also revealed some trends that stood the test of the pandemic and will see marketers through 2021 and beyond. Here’s a lis…
Jan
As we kick off a new year, many of us are ready for a fresh start. 2020 was challenging for just about everyone, but especially for marketers whose best-laid plans had to shift on the fly. In some ways, the pandemic made the idea of planning seem like a fool’s errand, but at GLC, we believe that the…
Nov
Working with an agency can bring efficiency to many time-intensive production processes—especially for organizations that want to free up their staff for more strategic work. But sometimes pure efficiency sacrifices quality and innovation. This is something Carla Kalogeridis, editorial director of S…
Apr
Creating a content calendar is one of the best ways to stay on track with your content objectives and business goals. Read on to learn how to get started and claim your free copy of our guide and calendar template. 1. Begin with the end in mind. Each piece of content you create should serve a busine…
Nov
No doubt the pandemic, inflation and the push for digitization have all made associations rethink their approach to marketing communications. This puts into question all legacy programs, including flagship publications, a once-venerated communications asset that has come under fire recently as produ…
Oct
How exactly has the COVID-19 pandemic affected content marketers and their business? This week the Content Marketing Institute (CMI) released its 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021. The report includes insights into how content marketing programs and…
Aug
Without a doubt, e-newsletters are an effective vehicle for driving traffic to your organization’s website. They’re also a great way to repurpose content, share announcements, and get feedback from your audience. But for many of us, e-newsletters overwhelm our inboxes on a daily basis. They sit unre…
Aug
For the last several months, we’ve all relied heavily on video conferencing to connect with family, friends and coworkers. While sitting and staring at the computer screen for hours isn’t considered the most ideal, it seems like it will be our normal way of working—and living—for the foreseeable fut…