17Apr

Content Metrics and Analytics: Be a Miner and an Investigator

Measurement is a part of any content strategy that simply can’t be overlooked. There’s no question about that. But if measurement isn’t accompanied by analysis, you’ve missed the mark. Sure, measurement can tell you how many people viewed your content, how they found it and how quickly they ditched it altogether. It can also help

21Apr

Why You Need a Killer Content Strategy

93% of marketers are using content but less than half have a content strategy in place. Are you one of them? And if so, are you confused where to start? Content strategy is the plan around content creation, execution, delivery, distribution and measurement. Content strategy isn’t about more content. It’s about smart content and strategic

25Oct

Why Hospitals Need A Content Strategy Now More Than Ever

For the past four years, the Content Marketing Institute (CMI) defined content marketing as “the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” But, says the Institute, content marketing has matured into a formal business discipline. This year, they changed the definition to “a strategic marketing

 Previous  All works Next