Why Hospitals Need A Content Strategy Now More Than Ever

Posted 25 OctoberHealthcare, Ideas, News

For the past four years, the Content Marketing Institute (CMI) defined content marketing as “the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.”

But, says the Institute, content marketing has matured into a formal business discipline. This year, they changed the definition to “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”

If you’re stuck in a “creation and distribution” mode and ignoring strategy, then you’re stuck in the old content marketing.

Here’s the good news: Chances are, your competition is, too.

For advice and best practices on how to escape this rut, download our white paper: Success Stories: Why Hospitals Need Content Marketing Strategy Now More Than Ever.


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