Mar
Your content marketing plan is crucial to the success of your content efforts. According to HubSpot Blog Research, 39% of marketers say they allocate 31%–50% of their total marketing budget to content marketing. In dollars and cents, that looks like: 38% of organizations spend between $40,000–$100,0…
Dec
OpenAI’s ChatGPT (a version of GPT-3) tool went viral for its ability to write myriad posts from only a small amount of input text. By now, more than a million people have used the free artificial intelligence (AI) and machine learning tool to make jokes, write TV episodes, compose music, write blog…
Dec
Whether you have a strategy or not, your organization is probably creating content—and a lot of it. Yet, nearly 80% of organizations report that they do not have a content strategy when they first come to us. This often leads to inefficiency, inconsistency and ineffective content. Read on to learn w…
Dec
The science of SEO for associations is not fundamentally different than for any other industry, but association professionals often work with lean teams of multi-skilled players. If you’re a marketer tasked with improving your association’s SEO, your organization’s blog may be the most accessible pl…
Dec
One-to-one healthcare marketing is not a new concept. Ever since customer relationship management (CRM) tools were introduced to the healthcare marketing tech stack, hospitals and health systems have leveraged their databases to mine patient and prospect data for more precise segmentation. Electroni…
Oct
You work hard and put a lot of effort into your content — but is your content working equally hard for you? If you’re guilty of making these common content marketing mistakes, the answer is likely “no.” Here’s what you need to know about righting these content marketing wrongs. Content Marketing Mis…
Sep
Artificial intelligence (AI) is a great resource to guide and optimize your marketing strategy. While you may be using some forms of AI on a daily basis, are you using the technology in a way that is elevating your brand or organization? Read on for four ways you can take advantage of AI in your con…
Aug
The report “Humanizing Brand Experience: Healthcare Edition” ranks hundreds of healthcare brands. Two Ohio hospitals took the top spots in 2022. The Cleveland Clinic was No. 1, and The Ohio State University Wexner Medical Center was No. 2. Their content marketing leaders shared some of the secrets t…
Jul
Diversity and inclusion are front and center in marketing these days, and it’s about time. Underrepresented and marginalized groups have been left out of marketing and advertising for decades, but top brands across the globe have been changing their tune. Think about the Gillette ad in which a fathe…
Jul
More than 70% of B2B marketers name webinars as their best method to generate high-quality leads. And with the boom in videoconferencing caused by the pandemic, consumers are more familiar and more comfortable than ever with webinar content. Webinars are a great way for content marketers to diversif…