SEO

Best practices, innovative solutions and strategy to optimize SEO performance from the minds of GLC.

Increasing Web Traffic with Visuals

Visuals don’t just drive people to your website—they also get them to stick around. Visual learners make up about 65 percent of the population, and people spend more time looking at relevant images than they do reading text on a page. Here are some ideas for utilizing a multitude of visuals to attra…

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Content Taxonomy: Tips for Organizing

Is your online content organized? If not, you could be losing your audience from the start. Great content may draw them to your website or blog, but if they’re unsure where to go next, chances are they won’t think twice about clicking out. Creating a content taxonomy can solve your organizational wo…

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Print to Digital? Plan Early and Often

Print Magazine

At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…

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