Healthcare Marketing

Best practices, case studies and and expert advice for healthcare marketers from the minds of GLC.

25
Oct

Why Hospitals Need A Content Strategy Now More Than Ever

Posted By: GLC | Strategy

For the past four years, the Content Marketing Institute (CMI) defined content marketing as “the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” But, says the Institute, content marketing has matured into a formal busi…

The Fake War: Print vs. Digital

Posted By: GLC | Traditional Media

Here’s what you know: People are exposed to digital content more than ever. About 92,000 new articles are published online every day, according to publishing analytics-software provider Chartbeat. Here’s what you think you know: As a result, print is dying. But this simply isn’t true. In reality, pr…