Nov
“Content marketing” is fast becoming a buzzword and losing some of its clarity along the way. That’s unfortunate, because it’s worthy of your notice. It isn’t something that only big-budget brands are doing. And it’s not just for marketers, either. As a publisher, you are exceptionally well position…
Nov
How will hospitals outsmart their competition in 2017? It’s all about creating a personalized patient experience. Healthcare ad agency Smith & Jones recently released its top 10 hospital marketing trends, and a common thread can be found: the need to target niche audiences and provide more custo…
Apr
93% of marketers are using content but less than half have a content strategy in place. Are you one of them? And if so, are you confused where to start? Content strategy is the plan around content creation, execution, delivery, distribution and measurement. Content strategy isn’t about more content.…
Feb
Sometimes the most effective way for a brand to deliver its message is through humor. That is what the American Heart Association (AHA) accomplished (to great success) in a short film on its site about women and heart attacks. The film, which stars Emmy-nominated actress Elizabeth Banks (who also di…
Jan
Did you know that nearly 9 out of 10 adults don’t have the literacy skills they need to manage their health? The National Assessment of Health Literacy found that only 12 percent of adults have proficient heath literacy, and what’s more, 14 percent of adults have health literacy levels considered “b…
Dec
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…
Dec
GLC creates marketing plans for health systems, academic medical centers, and health plans so our content team is always looking for new ways to tell a timeless patient health story. The message may be to get fit; schedule a mammogram; or stay up-to-date on your screenings. And as we think about con…
Oct
For the past four years, the Content Marketing Institute (CMI) defined content marketing as “the creation and distribution of educational and/or compelling content in multiple media formats to attract and/or retain customers.” But, says the Institute, content marketing has matured into a formal busi…
May
Here’s what you know: People are exposed to digital content more than ever. About 92,000 new articles are published online every day, according to publishing analytics-software provider Chartbeat. Here’s what you think you know: As a result, print is dying. But this simply isn’t true. In reality, pr…
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