Digital Marketing

Best practices, innovative solutions and strategy for optimizing digital marketing programs from the minds of GLC.

4 Signs Your Website Needs a Redesign

When was the last time you redesigned your website? Or the last time you checked your siteโ€™s search ranking? How recently did you conduct a keyword analysis? Even if the answer to these questions is recently, did it improve your siteโ€™s performance and your visitorsโ€™ experiences? Todayโ€™s consumers ex…

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Social Media Trends: Which to Ditch and Which to Try

To jump on the latest social media trends or notโ€”thatโ€™s the perennial question so many marketers grapple with. Before you dive deep into the next trending tactic, consider these dos and donโ€™ts. DO: Go all in with video. True, video is by no means new to social media. But the pandemic brought on new…

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3 Must-haves for a Solid Instagram Strategy

Is your organization on Instagram? The social medium has been around for a while, but not everyone has taken advantage of it yet. Maybe you didnโ€™t think the app was right for your business, or maybe you joined and havenโ€™t been posting for monthsโ€”or years. Whatever the case, Instagram is still a powe…

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5 Content Marketing Trends to Try Right Now

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Content marketing is an ever-evolving field that changes with consumers, technology and culture. Businesses have connected to their audiences through email marketing, influencer marketing, social media marketing and a variety of other methods, and the list continues to grow. It can be overwhelming t…

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4 Compelling and Cost-Effective Video Marketing Ideas

Big brands are increasingly drawn to creating short films and web series for video marketing. Take Paneraโ€™s original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…

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What to Do With Old Content: Refine It

If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…

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Writing for SEO: How to Boost Your Search Rankings

Following SEO best practices helps boost the search rankings of your web content and articles, ensuring your organizationโ€™s brand and content reach your intended audience. Here are three important considerations for SEO strategy: 1. Define keywords and include them in your web content. Start with a…

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4 Content Marketing Bets Weโ€™re Placing in 2021

By now there has been no shortage of hot takes about 2020 and all of its unprecedentedness. And without a doubt, much has changed this yearโ€”some things irrevocably. But 2020 has also revealed some trends that stood the test of the pandemic and will see marketers through 2021 and beyond. Hereโ€™s a lis…

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3 Ways to Make Your e-Newsletter Stand Out

Without a doubt, e-newsletters are an effective vehicle for driving traffic to your organization’s website. Theyโ€™re also a great way to repurpose content, share announcements, and get feedback from your audience. But for many of us, e-newsletters overwhelm our inboxes on a daily basis. They sit unre…

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5 Tips for Leading an Effective Virtual Presentation

For the last several months, weโ€™ve all relied heavily on video conferencing to connect with family, friends and coworkers. While sitting and staring at the computer screen for hours isnโ€™t considered the most ideal, it seems like it will be our normal way of workingโ€”and livingโ€”for the foreseeable fut…

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