Dec
When was the last time you redesigned your website? Or the last time you checked your siteโs search ranking? How recently did you conduct a keyword analysis? Even if the answer to these questions is recently, did it improve your siteโs performance and your visitorsโ experiences? Todayโs consumers ex…
Aug
Big brands are increasingly drawn to creating short films and web series for video marketing. Take Paneraโs original series Food Interrupted, for example, or Urban Outfitters and Reebok’s co-branded Club C YouTube series. It makes sense, considering that video is projected to represent 82% of all in…
Jul
If you have a website or blog, you’ve probably wondered what to do with old content. While it’s true that content goes stale extremely quickly in the digital world, it’s a myth that you must constantly produce new content to stay fresh. Refining your old content is the best way to preserve your digi…
Jun
Following SEO best practices helps boost the search rankings of your web content and articles, ensuring your organizationโs brand and content reach your intended audience. Here are three important considerations for SEO strategy: 1. Define keywords and include them in your web content. Start with a…
Dec
By now there has been no shortage of hot takes about 2020 and all of its unprecedentedness. And without a doubt, much has changed this yearโsome things irrevocably. But 2020 has also revealed some trends that stood the test of the pandemic and will see marketers through 2021 and beyond. Hereโs a lis…
Aug
For the last several months, weโve all relied heavily on video conferencing to connect with family, friends and coworkers. While sitting and staring at the computer screen for hours isnโt considered the most ideal, it seems like it will be our normal way of workingโand livingโfor the foreseeable fut…