Feb
In the world of content marketing, all aspects of a story are important. The headline draws reader in, the introduction sets the scene and the body surprises and delights. But thereโs one final piece thatโs often overlooked and underestimated: the call to action, or CTA. As their name suggests, CTAs…
Dec
For many associations, the value of print publications is undeniable. Itโs also undeniable that magazines are facing an uphill battle with rising costs of paper and postage. So how can associations save this primary member benefit, which is an important revenue source and a crucial medium for though…
Nov
No doubt the pandemic, inflation and the push for digitization have all made associations rethink their approach to marketing communications. This puts into question all legacy programs, including flagship publications, a once-venerated communications asset that has come under fire recently as produ…
May
Samir Husni, aka โMr. Magazineโ™, is the director of the Magazine Innovation Center at the University of Mississippi, School of Journalism, and the countryโs leading authority on magazines, according to FORBES. Recently, Mr. Magazine virtually sat down with GLC President and CEO, John Cimba,…
Oct
Youโve probably read countless obituaries for the medium of print. As life becomes more accessible on digital devices, content consumers, too, often read on phones, computers and other screens, but readers havenโt abandoned print in the digital age. Rather, theyโre turning to books, magazines and ot…
Mar
Thereโs a whole host of reasons to invest in a redesign of your magazine. Maybe your readers have grown apathetic toward it. Perhaps its look and feel have grown stale and outdated. Or maybe you just need something new and fresh to get you out of your current publishing rut. The latest research from…
Nov
“Content marketingโ is fast becoming a buzzword and losing some of its clarity along the way. Thatโs unfortunate, because itโs worthy of your notice. It isnโt something that only big-budget brands are doing. And itโs not just for marketers, either. As a publisher, you are exceptionally well position…
Jan
https://www.youtube.com/watch?v=-kWHMH2kxXs Here at GLC, the Design Department recently played its own round of Wheel of Impressions. Except the choices werenโt random and, instead of impersonating celebrities, we did our best impressions of other magazine designs. Hereโs how it worked: each designe…
Dec
At GLC, most of our clients produce integrated, multi-channel marketing communications programs. Often these include a flagship print component such as a magazine or newsletter, and supporting digital components, like a responsive website, tablet application, or e-newsletter. With these types of pro…
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