Oct
One of the best ways to tap into the vast reach of social media is through paid social advertising. According to Statista, social media marketing makes up about 17% of the average marketer’s budget in 2023, and that share is expected to rise to 20% in 2024. With users of all ages and a variety of se…
Oct
Having a strategy is necessary for content success, but having a data-driven content strategy is just as essential to better connect with your target audience and generate engagement. Many marketers know the value of using data to guide their decisions but may not know which sources to consider and…
Oct
Does your organization have an email marketing strategy? Contrary to popular belief, email is one of the highest-performing marketing tools available — the average ROI of email marketing is $36 for every $1 spent, according to Statista. Despite being an older medium, email remains an effective marke…
Oct
What exactly are marketing silos? Think of your organization’s workflow. Are your different teams collaborating and communicating regularly? Too often, we get immersed in our projects, creating our islands. While having distinct teams work on different channels, initiatives and departments may separ…
Oct
Having a strategy to turn your website clicks to conversions can be a great revenue-booster for your organization. Read on to learn how you can make the most of your website content and encourage your audience to act. Clicks vs. Conversions: What’s the Difference? Getting someone to click on a link…
Oct
Rural healthcare is on life support. Whether due to a shortage of healthcare workers, prohibitively high costs or the consolidation of services, delivering care to patients where they are and when they need it is a constantly evolving challenge outside major metro areas. Large hospital systems are o…
Oct
Video has become a mainstay of content marketing. Especially on social media, video has proven to be an effective way to engage and educate consumers. As of the third quarter of 2023, digital video surpassed TV for consumer viewing time. While creating video content is more accessible than ever befo…
Oct
Regularly producing fresh content is crucial to captivate your audience, boost visibility and establish trust. Consistently publishing indicates to your readers that you are a dependable source of up-to-date information. Post too sporadically, and you may give the impression that you are understaffe…
Oct
It’s true that patient stories can deliver an emotional hook for hospitals and healthcare organizations and help humanize healthcare brands. But before you flood your blog, magazine or social channels with this type of content, take a pause to make sure you’re delivering them in the most effective w…
Aug
One of the easiest tricks to expanding your content portfolio is to republish existing content. Republishing content saves time and money while keeping your content up to date, which helps boost your SEO rankings. The four steps below will provide guidance on finding the right pieces to update, maki…