Oct
Having a strategy is necessary for content success, but having a data-driven content strategy is just as essential to better connect with your target audience and generate engagement. Many marketers know the value of using data to guide their decisions but may not know which sources to consider and…
Oct
What exactly are marketing silos? Think of your organization’s workflow. Are your different teams collaborating and communicating regularly? Too often, we get immersed in our projects, creating our islands. While having distinct teams work on different channels, initiatives and departments may separ…
Oct
Regularly producing fresh content is crucial to captivate your audience, boost visibility and establish trust. Consistently publishing indicates to your readers that you are a dependable source of up-to-date information. Post too sporadically, and you may give the impression that you are understaffe…
Sep
Using data to personalize member communications has come a long way. It’s no longer just dropping someone’s name in the salutation of an email; true personalization is about showing members that you know and understand them. Here are four ways you can gather member data and use it to provide a perso…
Sep
If your company has a small marketing team, you’re not alone. In a 2022 survey of marketing professionals, 36% said their content marketing teams consisted of three people or fewer. Yet small marketing teams are not destined for small results. Read on for seven ways your small team can make a big im…
Aug
For associations looking for additional ways to reach their audience and see a financial boost, creating a podcast—and a podcast monetization strategy—is a solution worth exploring. Is a Podcast Right for My Association? Starting a podcast may seem like a lot of work, but for associations, podcasts…
Aug
One of the easiest tricks to expanding your content portfolio is to republish existing content. Republishing content saves time and money while keeping your content up to date, which helps boost your SEO rankings. The four steps below will provide guidance on finding the right pieces to update, maki…
Jul
User-generated content, or UGC, is an effective — and inexpensive — marketing tool. As the name suggests, UGC is content created by a brand’s users, who are unpaid consumers, rather than by the brand itself. Want to know how your business can leverage UGC to boost your brand and connect with custome…
Jun
With so many options in the marketing tool kit, it’s fair to wonder: Is email marketing still effective? As it turns out, email marketing is still a great option to reach your audience and promote your business. It allows you to send targeted messages directly into the inboxes of potential customers…
Jun
Conducting a content audit is an essential step to strengthening your marketing strategy. Whether it’s your website, social media or email marketing, the quality of your content can make or break your marketing goals. With so much content being created and shared every day, it’s easy to lose track o…