Feb
Healthcare writing is a delicate art. Often the people consuming healthcare content are doing so with their own fears, questions and grief swirling at the surface. Healthcare writers must be accurate, compassionate and realistic — a feat easier said than done. To help, we’ve compiled some of the mos…
Feb
Podcasting is more popular today than ever before—and it’s going nowhere but up. Statista estimates that there could be more than 100 million podcast listeners in the U.S. by 2024, up from 75.9 million in 2020. What does that translate to for businesses? Your members and customers are podcast listen…
Feb
Facebook is growing, still. The social network reported 10 million active advertisers were using the platform to promote their goods and services in the third quarter of 2020. And that number is up from 7 million in the first quarter of the previous year. Businesses continue to advertise on Facebook…
Feb
Referring physician relationships are a prime source of patient acquisition and revenue growth for hospitals, health systems and physician practices. It’s imperative to tap existing and new referral channels, especially for high-revenue and elective procedures and key service line programs. Physicia…
Feb
Whether you already have a podcast or are considering starting one (which we highly recommend), you know that recording and producing each episode is only half the battle. Your audience needs to discover, subscribe to and engage with your podcast to make it worthwhile. That’s why audiograms are such…
Jan
Healthcare observance days, weeks and months are a perfect opportunity to use content marketing to raise awareness about your organization, providers, services and specialties. But coming up with interesting ways to celebrate observances while still providing value to your audience is tough. Use the…
Jan
Odds are, you know how important segmentation is to effective marketing campaigns. The question is: Are you utilizing all the segmentation strategies available? Demographic segmentation (creating groups according to things like age, location and income) and behavioral segmentation (dividing consumer…
Jan
E-newsletters are one of the most effective and simplest ways to keep your audience engaged, informed and most important, active. E-newsletters are so much more than just email marketing. They are a direct-to-consumer vehicle for your message that is essential to your communication strategy. Here ar…
Jan
In the health and wellness space, January may be the month of resolutions, but in marketing it’s the month of predictions. Back in 2017, the Content Marketing Institute asked industry experts to predict how content marketing would change by 2022. Five years later, we wanted to see how well these pre…
Dec
CHICAGO, December 20, 2021 /PRNewswire/ — Closing out the highest-revenue year in its 30+ year history, Chicago-headquartered SPM Group deepens its content development and marketing resources with the addition of health content leader GLC. Putting client goals at the forefront of its strategy, SPM…