Aug
Email is alive and well. Whether for redirecting to your content hub or promoting upcoming events, the inbox is still one of the best places to meet your audience, drive value and promote your message. One valuable way to connect with your audience is with an email newsletter. We’ve written about th…
Aug
If you work in healthcare marketing, you may have heard the terms “social determinants of health” and “health equity” before. But what exactly are these buzzwords, and why should healthcare marketers care? According to the Centers for Disease Control and Prevention, health equity is achieved when ev…
Aug
It’s that exciting time of year again! The ASAE Annual Meeting runs from August 20–23 in Nashville. GLC will be exhibiting at booth 1810, and while we’re there, we’re looking forward to learning from association experts. Here’s a peek at our can’t-miss list of the sessions each day. 1. Preconference…
Jul
Diversity and inclusion are front and center in marketing these days, and it’s about time. Underrepresented and marginalized groups have been left out of marketing and advertising for decades, but top brands across the globe have been changing their tune. Think about the Gillette ad in which a fathe…
Jul
More than 70% of B2B marketers name webinars as their best method to generate high-quality leads. And with the boom in videoconferencing caused by the pandemic, consumers are more familiar and more comfortable than ever with webinar content. Webinars are a great way for content marketers to diversif…
Jul
Connecting people to care is the mission behind every healthcare organization. But certain barriers can make those connections more complicated to forge. While there are many ways to be proactive about good health, everyone’s health is partially influenced by a set of factors that are mostly out of…
Jul
Great stories happen every day at your hospital. Why not use them for recruitment? Savvy job seekers will recognize and appreciate the difference between authentic stories from current employees and routine campaign messaging. These tales allow potential employees to see themselves as part of your o…
Jun
“What gets measured gets managed.” Those often-quoted words of renowned business consultant Peter Drucker inspired the data-driven culture most businesses and marketers live by today. Content marketing metrics can provide a wealth of knowledge about the health of your website, content program and ev…
Jun
AMPLIFY 2022 kicks off in Washington, D.C. on June 22, and we’re amped up to rejoin our association colleagues for what is sure to be an exciting two days of knowledge-sharing and networking. We’re especially excited to share our secrets to growing engagement during our session with the National Mul…
Jun
If a marketer creates great content, but no one engages with it, does it have any impact at all? This spin on the classic tree-falls-in-a-forest question is the reason marketers don’t just measure output, but engagement, too. Engagement is crucial because it creates a conversation between you and yo…