Apr
If you’re looking to improve audience engagement and significantly impact your ROI, it’s time to improve your content strategy. Not having — or having an ineffective — content strategy is one of the most common mistakes a content marketer can make. But with some strategic planning, you can ensure yo…
Apr
If you’re marketing on social media, it’s important to know how to create a social media content strategy. Even though social media can feel like the Wild West at times — with so many content creators shooting off posts and trying to wrangle their potentially worldwide audiences — these platforms ha…
Apr
Marketers must make the decision about where to allocate their budget and resources: content marketing vs. advertising. But the choice isn’t as simple as you may think. Here, we will distinguish the differences between content marketing and advertising to help you determine which route may be best f…
Mar
Too many content creators think an effective SEO strategy is to write for SEO, with keyword density, backlinks and other SEO “tricks.” In fact, the most effective content for SEO speaks to an audience and gives them something they need that you can provide. To create this kind of content—and maximiz…
Mar
Your content marketing plan is crucial to the success of your content efforts. According to HubSpot Blog Research, 39% of marketers say they allocate 31%–50% of their total marketing budget to content marketing. In dollars and cents, that looks like: 38% of organizations spend between $40,000–$100,0…
Dec
OpenAI’s ChatGPT (a version of GPT-3) tool went viral for its ability to write myriad posts from only a small amount of input text. By now, more than a million people have used the free artificial intelligence (AI) and machine learning tool to make jokes, write TV episodes, compose music, write blog…
Dec
Whether you have a strategy or not, your organization is probably creating content—and a lot of it. Yet, nearly 80% of organizations report that they do not have a content strategy when they first come to us. This often leads to inefficiency, inconsistency and ineffective content. Read on to learn w…
Dec
The science of SEO for associations is not fundamentally different than for any other industry, but association professionals often work with lean teams of multi-skilled players. If you’re a marketer tasked with improving your association’s SEO, your organization’s blog may be the most accessible pl…
Dec
Are you among the many associations using social media effectively? Not sure what “effective” looks like? Social media is an important marketing tool, yet it can be tricky to gauge success—or even know where to start. Here’s some advice and a handful of examples of associations using social media th…
Dec
One-to-one healthcare marketing is not a new concept. Ever since customer relationship management (CRM) tools were introduced to the healthcare marketing tech stack, hospitals and health systems have leveraged their databases to mine patient and prospect data for more precise segmentation. Electroni…