The Fake War: Print vs. Digital
Hereโs what you know: People are exposed to digital content more than ever. About 92,000 new articles are published online every day, according to publishing analytics-software provider Chartbeat.
Hereโs what you think you know: As a result, print is dying. But this simply isnโt true. In reality, print remains critical when it comes to marketing your associationโperhaps even more so because of the rise of digitalย media.
Donโt abandon your readers. Change the way you look at print.
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